ITB Berlin 2025 Hotelier's Recap

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

6 Hotel Sales Strategies to Boost Occupancy and Revenue in 2025

 Hotels must implement innovative sales strategies to increase bookings and profits. Read our guide for six proven sales strategies for hotels to apply in 2025.

How Tech Can Attract More Young People to Join the Hospitality Industry

Discover how cutting-edge hotel technology is revolutionizing the workplace, attracting young professionals eager for flexibility, efficiency, and growth opportunities.

25 Business Travel Statistics Showing the State of the Industry

Our team has compiled and categorized statistics that shed light on the state of business travel in 2024 and beyond.

Strawberry's Head of Tech Systems on Switching and Piloting New Software

Sven Ephithite, head of hotel systems at Strawberry, shares how his team successfully migrated their PMS to the cloud, piloted a new housekeeping software, and integrated various tech solutions to enhance guest experience and operational efficiency at their 240 hotels.

HITEC Charlotte 2024 Innovation Report

In this article we break down the most exciting innovations from HITEC in a skimmable format broken down by department to quickly help you find new tools and features for your hotel business.

What Tech Savvy Hotel Operators Have in Common

Discover how tech-savvy hotel operators are leveraging innovative solutions to enhance guest experiences and streamline operations

How Technology is Future-Proofing Hotel Meeting Sales

Despite technological advancements in 2024, many hotels are missing out on high-value group sales opportunities, risking future profitability and disruption if they remain complacent with their strategies.

What is Experiential Dining? The Trend Explained for Hotel F&B Operators

Hotels are adapting to include experiential dining experiences that enhance guest satisfaction and set the stage for a more dynamic, interactive, and memorable dining culture.

10 Resort Marketing Tactics to Take Your Property to the Next Level

Are you looking for new and fresh marketing strategies to take your resort to new heights? Searching for ways to generate incremental bookings and revenue? It can be difficult to know where to start, especially when there are so many potential marketing strategies to try. Which ones are going to move the needle for your property? Since you don’t want to throw money into a strategy with little payoff, the marketing tactics we discuss in this article can deliver real results for your resort. Even with minimal initial investment, you can unlock more bookings, higher revenue, and happier guests. So if you’re trying to reach new guests or reconnect with past guests, these 10 resort marketing tactics can help you reach your goals.In this article we'll mention vendors that can help you succeed with these tactics - each vendor was selected by using the 'resorts' property type filter on HotelTechReport to identify the #1 solution for resorts in a given category.

What Is a Hotel Credit Card Authorization Form?

What’s the most challenging part of the booking process at your hotel? For your Reservations or Accounting team, and for guests booking a block of rooms or on behalf of someone else, the payment process often induces headaches. But the payment process doesn’t have to be a pain; in this article, we’ll explain how you can leverage credit card authorization forms to transform your booking experience from rocky to smooth. With a solid process in place, you can gain benefits like lower cancellation rates and better guest review scores, and your staff can work more efficiently if they don’t need to chase payments. 

Hotel Sales: 31 Essential Strategies to Grow Revenue in 2025

Looking for inspiration to drive group business at your hotel? In this article we'll start by walking through building the perfect hotel sales funnel and then share 30 ideas you can try right now to fill it.

50 Hotel Conferences and Trade Shows to Attend in 2025

Looking to grow your network, learn about the latest technology, streamline your procurement process, or gain insight on market trends? Attending a hotel industry conference or trade show is not only a great way to broaden your hospitality knowledge and network, but an event could also lead to a business deal or collaboration that you wouldn’t have otherwise found. The power of trade shows and conferences is evident in the sheer number of hospitality-focused events – and the fact that so many of them have occurred every year for decades. Now that the pandemic is behind us, it’s time to fill your schedule with the events that have the most potential to help you hit your personal and business goals.   

ITB Berlin 2023 Recap: Modernizing Payments, A.I. and Sustainability

After a four-year hiatus, the world's largest travel trade show was back in full force last week at Berlin's Messe Convention Center and showcased how innovation in the hotel industry continues to accelerate.  While mainstream tech struggles to cope with inflationary and recessionary forces (and the fallout from Silicon Valley Bank), hotel tech continues to boom as a result of the fact that our ecosystem largely pivoted to profitability early in the pandemic and that arguably made us stronger than ever before.ITB Berlin provided an exciting glimpse into the future of the industry, demonstrating how the latest trends and innovations are transforming hospitality. With the GPT-3 craze artificial intelligence was obviously top of mind with some compelling new applications in hospitality.  We also observed compelling solutions around attribute based selling, sustainability and the labor shortage.In this article, we will delve into some of the most exciting developments showcased at ITB for those who couldn't make it to Berlin (as well as those who were there and couldn't cover 500 hotel tech booths) and discuss how they are set to shape the future of the hotel industry.Our editorial team grouped the innovations from the show into eight key themes... Artificial Intelligence: AI as a Digital Assistant to Save Time Big Data: New Workflows & Use Cases for Hotels with Clean Data Modernizing Payments: Simplifaction of Complex Legacy Payment Workflows Diversifying Customer Acquisition: Tools to Help Hoteliers Get Savvier at Customer Acquisition Sustainability: Heightened Focus on Tech’s Impact on Sustainability Labor Shortage: Creative Ways to Mitigate the Impact of Labor Shortage Digital Guest Journey: Creating a Seamless Digital Guest Journey Merchandising: Spotlight on Merchandising & Ancillaries to Increase Profits

Hotel Market Segmentation: A Step by Step Guide

Who are your most profitable guests? When do they book, and why do they choose your hotel? Where should you spend marketing dollars to attract more of them? You can answer all of these questions if you have a deep understanding of your hotel’s market segmentation. If you want to grow RevPAR, increase direct bookings, and improve guest review scores, then understanding market segmentation is a crucial part of your revenue management strategy. Once you know who your current guest segments are and how they layer into your RevPAR and profitability goals, then you can build a market segmentation strategy that aims for the optimal balance between segments. How do you get there? Follow our guide, and we’ll show you how.

7 Products to Help Your Hotel Visualize Data To Make Data Driven Decisions

Visualizing data is an important tool for hotels to make data-driven decisions because it allows them to quickly and easily identify patterns and trends in their data. By visualizing their data, hotels can gain insights into customer behavior, identify areas of improvement, and make informed decisions about how to optimize their operations. Visualizing data also helps hotels to identify potential opportunities for growth and to better understand their customers’ needs. By making data-driven decisions, hotels can ensure that they are making the most of their resources and maximizing their profits.Hotel revenue management technology helps hotels visualize their data to make data-driven decisions by providing them with a comprehensive view of their data. This includes data on occupancy rates, room rates, revenue per available room (RevPAR), and other key performance indicators. By visualizing this data, hotels can identify trends and patterns in their business, allowing them to make more informed decisions about pricing, promotions, and other strategies. Additionally, revenue management technology can provide predictive analytics, allowing hotels to anticipate future demand and adjust their strategies accordingly.