First, they enriched their guest profiles with OTA data, treating guests in a more personal way and make them happy to build stronger relationships. Second, they switched from different platforms to one unified solution to digitalise and personalise their guest journey. Using the Bookboost's platform they can now easily control the customer journey, the frequency of the messages, and plan what touchpoints guests will receive and deploy them on each property with little effort. Lastly, they automated their workflows to help their staff to be more efficient. With the communication campaign builder in the Bookboost CRM, they can drag and drop, and personalise templates that can be saved across properties.

Increase Direct Bookings: They wanted to reduce their dependency on third parties and optimise the conversion rate through their own channels. They also wanted to connect with their guests directly and create their own guest journey.

Use a Multi-Property Solution: They were looking for a centralised solution that could be useful for a multi-property approach, that could help them to get an overview of the whole group but also to easily keep track of each property.

Digitalise Workflows & Operations: One of their main objectives was to become more digitalised and find efficient digital solutions to their processes. They wanted to enhance their knowledge and usage of digital tools for hotels.