Why it matters:
In hospitality, brands need to provide their guests with a unique experience, and part of that experience has to do with how effectively they handle communications. Northern Lights Village is a great example of how brands can tackle both objectives.
Northern Lights Village offers a magical way to experience the wintry star-filled sky and the Northern Lights while lying comfortably in a warm bed. Along with that, they offer unique accommodations, activities and experiences in Lapland, Finland.
The team wanted to reduce the number of repetitive questions so the staff could dedicate their time to more value-adding tasks. At the same time, they saw the opportunity to improve their web visitor’s experience by being always reachable and providing quick answers to them to maximize their experience.
Through Bookboost’s integration with its PMS, the hospitality brand was able to connect all its social media and messaging channels to bundle all its communications in one general overview.