roommaster booking engine vs. Simplotel Booking Engine:
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The Decision

Choosing the right booking engine is critical for your hotel's direct booking strategy. Both RoomMaster by RoomMaster and Simplotel Booking Engine aim to increase your direct reservations, but they differ significantly in features, support, and market presence. While RoomMaster offers a more established platform with a longer track record, Simplotel’s recent surge in reviews and higher ratings suggest it may be the better option today.

What’s the best fit for your hotel’s size, segment, and growth ambitions? Let’s compare these two solutions head-to-head.

Is RoomMaster or Simplotel Better for Hotels?

RoomMaster and Simplotel tackle the same core problem: reducing dependency on OTAs by boosting direct bookings. RoomMaster’s strength lies in its integration with property management systems, offering extensive back-end features used by hotels across multiple continents. Conversely, Simplotel emphasizes website design and conversion optimization, backed by more recent and abundant reviews.

RoomMaster’s platform has been around since 1994, and it shows in its broad regional presence and loyal customer base. Simplotel, founded in 2013, has gained rapid traction, especially in Europe and Asia, with nearly 300 reviews and a market presence in 21 countries.

Do you prioritize a proven, integrated system or modern, design-focused conversion tools? The decision depends on your hotel’s needs.

RoomMaster vs Simplotel: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, customizable booking engine that integrates deeply with PMS and GDS systems, RoomMaster is the choice. It’s ideal for hotels seeking operational control and a platform used by properties of all sizes, notably resorts, boutique hotels, and motels.

If your hotel aims to enhance website conversion rates through sleek design, advanced analytics, and marketing tools, Simplotel is the better pick. Its user-friendly interface, extensive features, and focus on direct bookings suit hotels of various sizes, especially those wanting to scale their web presence.

In summary, choose RoomMaster for operational depth; choose Simplotel for marketing and user experience.

Is RoomMaster or Simplotel Easier to Use?

RoomMaster’s ease of use scores 4.43/5 but receives mixed reviews — some users find the back office intuitive, while others mention the need for more organized training and better mobile access. Several reviews commend its straightforward interface for staff familiar with hotel management.

Simplotel scores higher at 4.65/5, with many reviews highlighting its simple, clean design and efficient navigation. Users report that implementing and managing the platform feels intuitive, and onboarding is smoother.

Edge: Simplotel.

Which Has Better Features: RoomMaster or Simplotel?

RoomMaster offers 32 shared features plus 2 exclusive ones: a price comparison widget and meal plans, giving it a slight edge for customization. Its back-end capabilities include extensive channel management, PMS integration, and detailed reporting.

Simplotel provides 30 shared features but has 7 unique options, including Stripe, PayU, Paypal payment integrations, Facebook conversion tracking, customizable exit intent modals, form autofill, and Google Hotel Ads Bookings—features that enhance website conversion and marketing.

Edge: RoomMaster, for its broader feature set and unique tools.

Which Has Better Customer Support: RoomMaster or Simplotel?

RoomMaster’s support scores 4.16/5, with reviews citing helpful support but also noting inconsistent response times and some staff unfamiliarity with specific issues. Support is generally responsive, but users mention delays and the need for more organized training.

Simplotel outperforms with a support score of 4.69/5, with numerous recent reviews praising its prompt, friendly, and proactive support. Customers often highlight their satisfaction with team responsiveness and ongoing assistance.

Edge: Simplotel.

Which Has More Integrations: RoomMaster or Simplotel?

RoomMaster boasts 56 verified partners, including major channel managers and GDS systems like Sage, Volo, and GuestCentric, giving it a broad integration network. Its extensive partner list supports complex operational needs, especially for larger properties.

Simplotel has 22 verified partners, sharing some with RoomMaster such as RateGain and STAAH. While fewer in number, Simplotel’s integrations focus heavily on marketing, analytics, and booking enhancements.

Edge: RoomMaster, thanks to its larger, more diverse integration ecosystem.

Which Do Hoteliers Rate Higher: RoomMaster or Simplotel?

Simplotel’s reviews are significantly more recent and plentiful, with over 297 reviews and a 4.75/5 overall rating—higher than RoomMaster’s 4.31/5 from 70 reviews. Hotels across segments, especially resorts and branded hotels, rate Simplotel higher, citing ease of use and increased direct bookings.

RoomMaster appeals primarily to boutique hotels and motels, with an average rating of 4.21/5, but recent feedback is limited. Simplotel’s higher ratings and more recent reviews solidify its position as the preferred solution.

Edge: Simplotel.

How Much Do RoomMaster and Simplotel Cost?

Both products are priced at $500/month with no implementation fees, freemium options, or tiered pricing indicated. The flat monthly fee suggests predictable costs, but additional charges for customizations or integrations may apply.

Since pricing details are similar, your decision should consider value based on features, support, and market fit rather than cost alone.

What Type of Hotel Should Use RoomMaster?

• Hotels that value deep back-end integration with PMS, GDS, and channel managers.
• Properties seeking extensive customization and control over booking processes.
• Larger resorts, boutique hotels, and properties with complex operational needs.
• Hotels looking for a proven platform with a longstanding market presence.

Not ideal if you prioritize quick setup, modern website design, or a focus on marketing features.

What Type of Hotel Should Use Simplotel?

• Hotels of all sizes aiming to increase direct bookings via website optimization.
• Properties wanting a sleek, easy-to-manage website with built-in analytics.
• Hotels seeking to enhance guest engagement through marketing tools like abandoned cart recovery.
• Hotels that prefer a platform with a strong focus on conversion and branding.

Not ideal if you require heavily customized back-end integrations or complex operational workflows.

The Bottom Line for Hotels

RoomMaster offers a comprehensive, deeply integrated booking engine that excels in operational control and customization. Its extensive partner network and long history make it ideal for larger properties with complex needs.

Simplotel, on the other hand, is a modern platform with superior user ratings, a focus on website design, and tools to increase direct bookings. Its recent surge in reviews and high satisfaction scores suggest it’s the better choice for most hotels seeking simplicity combined with marketing power.

If your priority is a proven system with extensive integrations, go with RoomMaster. If your focus is website conversion, user experience, and support, Simplotel is the superior option.