Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion

MARKETING

Recognizing the importance of attracting price-conscious guests, the hotel took a strategic step in 2019 by forming a partnership with The Guestbook.

Why it matters: The Clementine Hotel & Suites Anaheim transformed guest loyalty into revenue gold. The hotel’s foresight in forging a 5-year partnership with The Guestbook surpassed all expectations, as the goal to enhance direct bookings led to a staggering $3.4 million in room revenue, 11,800 room nights, and a 40% increase in direct booking conversion.

The property leveraged different resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: In 2019, The Clementine Hotel & Suites partnered with The Guestbook to increase direct bookings and maximize profitability.

Increased Guest Loyalty: Recognizing the importance of attracting price-conscious guests, the hotel took a strategic step in 2019 by forming a partnership with The Guestbook.
Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels.
Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.

The Guestbook

The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.

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Innovators Mentioned

Clementine Hotel & Suites

The Guestbook

Alexis Shreffler

Area Director of Revenue Strategy

Clementine Hotel & Suites

"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."

Alexis Shreffler

Area Director of Revenue Strategy

👍 Area Director of Revenue Strategy Alexis Shreffler said that Conversion & Loyalty:

"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."

⚖️ The selection process: During their research process, Alexis Shreffler evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Area Director of Revenue Strategy Alexis Shreffler said, about their decision: "It is easy to set up and delivers immediate improvements in direct booking conversions."

📈 The results: The hotel’s foresight in forging a 5-year partnership with The Guestbook surpassed all expectations.