Grand America Hotels & Resorts Runs Lean Using IDeaS’ Optix for G3 RMS, Built on AWS

REVENUE MANAGEMENT

Grand America Hotels & Resorts is a private, family-owned organization operating eight hotels and resorts in the western United States. Each property is unique, with the company’s portfolio including large convention hotels and ski resorts—from midscale to luxury—located in city centers and across the roadside of the adventurous American West.

Why it matters: Grand America Hotels & Resorts operates a very lean revenue management structure for all properties from one central location. Especially as post-Covid travel demand returned, it would be critical for the central revenue management team to quickly spot trends and react to changes in each unique market.

The team did not have a solution for rolling up data for multiple properties over large time windows or analyzing data across various dimensions. They were bogged down with the assembly of instantly outdated spreadsheets and scrolling back and forth between different instances of IDeaS G3 Revenue Management System (RMS).

Top 3 Core Objectives: Grand America selected IDeaS Optix, a revenue intelligence module for G3 RMS that leverages Amazon Web Services (AWS) to provide game-changing insights into each of their hotels’ evolving business conditions.

See bigger picture: Team needed a solution for rolling up data for multiple properties over large time windows and analyzing data across various dimensions
Incorporate more automation: They set out to find a technology tool that would enable them to quickly roll up data across all properties and empower agile decision-making in real time.
Do more with less: Needed to streamline its central revenue management operations, developing smarter strategies and optimizing revenue across its entire hotel portfolio.

Innovators Mentioned

Grand America Hotels & Resorts

IDeaS

Andy Grinsfelder

VP of Revenue, Sales and Marketing

Grand America Hotels & Resorts

"With IDeaS Optix, we have a much clearer picture of our business and trends. We can easily see pacing trends changing across many of our properties, and we’re much quicker to react."

Andy Grinsfelder

VP of Revenue, Sales and Marketing

👍 VP of Revenue, Sales and Marketing Andy Grinsfelder said that After adopting Optix, Grand America was able to do more with less—streamlining its central revenue management operations, developing smarter strategies and optimizing revenue across its entire hotel portfolio:

"With IDeaS Optix, we have a much clearer picture of our business and trends. We can easily see pacing trends changing across many of our properties, and we’re much quicker to react."

⚖️ The selection process: During their research process, Andy Grinsfelder evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

VP of Revenue, Sales and Marketing Andy Grinsfelder said, about their decision: "Optix has helped shed further insight into how to better use G3 RMS. It helps us understand why the system makes its decisions and where we can further drive action with strategic pricing and marketing."

📈 The results: Using Optix, Grand America was able to reach a greater understanding not only of the factors impacting its business but also the cause and effect at work behind shifts in the broader hospitality industry.

Enabled a lean and efficient centralized revenue management organizational structure
Delivered a clear picture of trends for building a smarter, agile business strategy
Gained efficiencies for its lean, centralized revenue management team.

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