Nesuto Hotels’ Revenue Surges with IDeaS G3 RMS

REVENUE MANAGEMENT

Nesuto Hotels, part of the Daiwa Living Group, operates 13 apartment-style properties across Australia and New Zealand. After temporarily uninstalling IDeaS G3 RMS during the pandemic, Nesuto soon realized the cost of manual operations and returned to the system post-COVID. Within just three months of reinstating G3 RMS, Nesuto achieved a remarkable 30% increase in average rate, reaffirming the power of automated, data-driven revenue management.

Why it matters: This case study highlights how reintroducing advanced revenue automation empowered Nesuto Hotels to boost rates, reduce workload, and regain operational excellence—proving the undeniable value of intelligent revenue management technology.

IDeaS G3 RMS delivers automated, data-driven forecasting and pricing optimization to maximize hotel revenue. After removing G3 RMS during COVID, Nesuto reinstated it and immediately saw a 30% rate increase and renewed confidence in revenue strategy.

Top 3 Core Objectives: Nesuto sought to regain efficiency, accuracy, and profitability in revenue management by reinstating an automated RMS capable of delivering real-time insights and dynamic pricing optimization.

Restore Automation & Efficiency: Reduce the manual workload caused by operating without an RMS and reintroduce automation for more efficient revenue decisions.
Optimize Pricing Strategy: Leverage real-time data and competitor insights to achieve optimal room rates and market positioning.
Drive Market Share Growth: Use G3 RMS forecasting and Last Room Value (LRV) capabilities to outperform competitors and maximize occupancy and ADR.

Innovators Mentioned

Nesuto Hotels

IDeaS

Nikita Beresnev

Director of Commercial

Nesuto Hotels

"In the space of three months, we saw the average rate increase 30% which is similar to that of a 4½-star hotel. With G3 RMS, you can just sit back and enjoy all of the money coming in."

Nikita Beresnev

Director of Commercial

👍 Director of Commercial Nikita Beresnev said that Reinstating G3 RMS delivered immediate, measurable revenue growth and restored Nesuto’s operational confidence.:

"In the space of three months, we saw the average rate increase 30% which is similar to that of a 4½-star hotel. With G3 RMS, you can just sit back and enjoy all of the money coming in."

⚖️ The selection process: During their research process, Nikita Beresnev evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Director of Commercial Nikita Beresnev said, about their decision: "With G3 RMS, we instantly gained accurate data-driven pricing decisions, dynamic forecasting, and the confidence to push rates higher than ever before."

📈 The results: Within three months of reinstalling G3 RMS, Nesuto saw a 30% increase in average rate, regained top market share positions, and achieved unprecedented weekend performance across key properties.

30% increase in the average rate within 3 months of reinstating G3 RMS
LRV pushing for longer Lengths of Stay
Improved efficiency through automation and reduced manual workload

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