Hapi Guest vs. ReGuest Hotel CRM:
あなたに最適なのはどちら？

Is Hapi Guest or ReGuest Better for Hotels?

Hapi Guest and ReGuest serve distinct hotel CRM and marketing needs through different approaches to integration and guest communication. Hapi excels as a middleware platform that simplifies data integration across multiple hotel systems, creating a unified guest profile that supports personalized marketing and operational efficiency. ReGuest focuses on direct guest engagement, offering AI-driven communication tools like chat, WhatsApp, and email to manage sales and marketing throughout the guest journey.

Both products aim to increase direct bookings and upsell opportunities by enhancing guest profiling and automating marketing efforts. However, Hapi is primarily suited to hotels needing to unify fragmented data sources and streamline complex system integrations, while ReGuest appeals to hotels prioritizing guest communication automation and AI-enabled messaging. Both solve the challenge of turning guest data into actionable marketing and operational workflows, but with different core strengths.

Hapi Guest vs ReGuest: Which Should Your Hotel Choose?

If your property operates with multiple PMS or third-party systems and struggles with data silos, choose Hapi for its 64 verified integrations and middleware architecture that reduces integration costs and speeds deployment, as supported by 66 reviews praising its ability to consolidate data into a unified guest profile. This is especially true for branded hotels, resorts, and city center hotels that report strong satisfaction (4.8/5 on 37, 24, and 23 reviews respectively).

If your hotel focuses on personalized guest communication with AI chatbot support and omnichannel messaging across WhatsApp, email, and chat, ReGuest’s 4.8/5 ease of use rating from 39 reviews and well-received AI features make it the better choice. It shows particular strength in boutique hotels and smaller properties like bed & breakfasts and serviced apartments, which rate it 4.9/5 or 5/5 on 16 and 7 reviews respectively. Its recent 4.9/5 rating over 11 reviews in the last six months indicates it is actively maintained and evolving.

Data is thin for very small independent properties or niche segments for both products, but ReGuest’s focus on AI-driven communication suits properties emphasizing direct guest engagement, while Hapi’s integration focus suits operations with complex system environments.

Is Hapi Guest or ReGuest Easier to Use?

ReGuest holds an ease of use rating of 4.8/5 and onboarding rating of 4.8/5, compared to Hapi’s 4.6/5 ease of use and 4.6/5 onboarding. Reviewers highlight ReGuest’s intuitive newsletter builder and user-friendly interface, which even beginners find accessible. Users note that ReGuest’s AI chatbot and omnichannel inbox simplify guest communication workflows, making adoption smoother for front desk and marketing staff.

Hapi reviewers acknowledge a learning curve due to its middleware complexity but praise its flexible integration process and knowledgeable support during onboarding. The lack of recent reviews for Hapi (zero in the last six months) limits insight into current user experience improvements.

Edge: Even.

Which Has Better Features: Hapi Guest or ReGuest?

Hapi Guest offers six unique features including Data Migration Services, Pace, Sales Activity and GRC Reporting, Contact Management, A/B Testing, CCPA Compliance, and Template Importing. These features enable hotels to manage complex data flows, maintain compliance, and conduct data-driven marketing experiments, which are critical for large properties or groups needing fine-grained data control and reporting.

ReGuest does not list unique features beyond the shared 24 standard hotel CRM functionalities. However, it integrates AI-powered chat, WhatsApp messaging, an omnichannel inbox, and real-time sales reporting, directly impacting guest communication efficiency and sales conversions.

Hapi’s feature set supports backend data and compliance needs, while ReGuest’s strengths lie in front-end communication and AI automation. For properties requiring sophisticated data management and compliance, Hapi’s additional features create operational advantages.

Edge: Hapi Guest.

Which Has Better Customer Support: Hapi Guest or ReGuest?

Both Hapi and ReGuest maintain strong customer support ratings with Hapi at 4.8/5 and ReGuest slightly higher at 4.9/5, alongside onboarding ratings of 4.6/5 for Hapi and 4.8/5 for ReGuest. Reviewers praise Hapi’s rapid response times and availability by phone, describing a proactive and collaborative relationship that resolves issues promptly. ReGuest’s support is described as patient, competent, and fast, with users noting helpfulness during onboarding and daily use.

Neither product demonstrates a support gap larger than 0.3 points, and both have at least ten reviews, supporting an even rating.

Edge: Even.

Which Has More Integrations: Hapi Guest or ReGuest?

Hapi leads with 64 verified integrations versus ReGuest’s 21, a 200% difference. Both share partners including Stayntouch, Oracle Hospitality, and Mews. Hapi’s unique partners include 4SUITES, Juyo, Uniguest, Volo, WebRezPro, Event Temple, and HotelIQ, which support diverse operational functions from event management to analytics. ReGuest’s unique integrations include FLEXIPASS Keyless Mobile Access, Positioner, Vertical Booking, and Simple Booking, which cater more to direct booking and access solutions.

Hotels requiring extensive system connectivity across PMS, POS, CRM, and other operational tools benefit from Hapi’s broader integration ecosystem. Properties emphasizing guest communication channels and sales automation may find ReGuest’s integrations sufficient.

Edge: Hapi Guest.

Which Do Hoteliers Rate Higher: Hapi Guest or ReGuest?

Both products share an identical overall rating of 4.8/5, with Hapi’s 66 reviews exceeding ReGuest’s 39. However, ReGuest has 11 reviews in the last six months scoring 4.9/5, indicating current user satisfaction, while Hapi has no recent reviews, leaving its present-day rating unverified.

Segment analysis shows Hapi performing strongly with branded hotels (4.8/5 on 37 reviews) and resorts (4.8/5 on 24 reviews). ReGuest scores higher in boutique hotels (4.9/5 on 16 reviews), bed & breakfasts (4.9/5 on 11 reviews), and serviced apartments (4.9/5 on 7 reviews).

ReGuest’s better recency and strong segment ratings in smaller and boutique properties suggest higher current satisfaction in those markets. Hapi’s volume and breadth favor medium and large branded properties.

Edge: Even.

How Much Do Hapi Guest and ReGuest Cost?

Hapi Guest publishes a base price of $1,400 with no freemium, monthly flat or per-room pricing, and no implementation fee. Trial information is not available. This pricing suggests a fixed-cost model likely oriented toward mid-sized to large properties or groups requiring integration services.

ReGuest does not publish pricing details, nor freemium or trial options. Without public pricing, cost comparison is limited.

Hotels should contact ReGuest for a tailored quote and consider Hapi’s clear baseline cost when budgeting.

What Type of Hotel Should Use Hapi Guest?

• Hotels that operate multiple PMS or point solutions needing simplified, unified data integration, supported by Hapi’s 64 verified partners.
• Teams requiring data migration, compliance (CCPA), and advanced reporting features such as Pace and Sales Activity reporting.
• Branded, resort, and city center hotels with complex technology stacks, supported by 4.8/5 ratings aggregated from 84 reviews in these segments.
• Hotels aiming to reduce integration costs and speed deployment of new technology.
• Properties desiring a middleware solution powered by Salesforce to unify guest profiles and improve marketing precision.

Not ideal if:

• Your hotel prioritizes front-line guest communication automation and AI chat features that Hapi does not provide natively.
• You require frequent real-time guest messaging across multiple channels like WhatsApp or chat.
• Your property is small or independent and does not have complex system integration needs.

What Type of Hotel Should Use ReGuest?

• Hotels focused on personalized guest communication across chat, WhatsApp, and email with AI chatbot support.
• Boutique, bed & breakfast, and serviced apartment properties, where ReGuest’s 4.9+ segment ratings demonstrate strong fit.
• Teams seeking an intuitive CRM that supports sales campaigns, segmentation, and real-time reporting to drive direct bookings and upsells.
• Hotels that value AI automation in messaging and guest service workflows.
• Properties that want an omnichannel inbox to centralize guest communication.

Not ideal if:

• Your hotel relies on extensive PMS and operational system integrations beyond ReGuest’s 21 verified partners.
• You need advanced data migration and sales activity reporting features.
• Your property requires a middleware solution for complex data unification.

Hapi Guest vs ReGuest: The Bottom Line for Hotels

Hapi Guest delivers a middleware solution focused on simplifying integrations across an extensive partner network and creating a unified guest profile. ReGuest prioritizes AI-driven guest communication and sales automation through multi-channel messaging and real-time reporting. This fundamental difference defines their suitability for different hotel profiles.

Choose Hapi Guest if your hotel operates multiple systems that require seamless data consolidation and complex reporting. Its 64 integrations, unique features like data migration and A/B testing, and strong ratings from branded and resort hotels underscore its value for properties with sophisticated technology environments.

Choose ReGuest if your hotel’s priority is personalized, automated guest communication with AI chatbot features and direct booking campaigns. ReGuest’s higher ease of use, recent positive reviews, and strong performance with smaller boutique and B&B properties make it ideal for teams focused on guest engagement and sales automation rather than backend integration complexities.