Noovy vs. ThinkReservations All-in-1 HMS:
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Is Noovy or ThinkReservations Better for Hotels?

Noovy and ThinkReservations both target independent hotels and small to medium properties with all-in-one management systems, but they diverge sharply in scale, user base, and integration breadth. Noovy emphasizes an inclusive platform with a broad global footprint and a deep feature set focused on automation and guest experience. ThinkReservations centers on North American independent inns and B&Bs, with a strong track record of driving revenue and operational efficiency.

Both platforms solve the critical problem of consolidating property management, channel management, and booking engine functionalities into a single system. This integration reduces software complexity and operational friction, enabling hotel staff to manage reservations, rates, and guest communications more effectively. However, the choice between them depends on property type, geographic location, and feature priorities.

Noovy vs ThinkReservations: Which Should Your Hotel Choose?

If your property is a boutique or city center hotel outside North America, especially in Europe or Asia Pacific, Noovy’s 41 verified integrations and global reach make it the stronger choice. Its 11 unique features—including automated space optimization and native email marketing—serve hotels seeking a comprehensive, automated system with strong channel management and guest CRM capabilities. This is supported by a 5/5 overall rating from 27 reviews, albeit with no recent reviews in the last six months.

If you operate a bed & breakfast or small independent inn in North America, ThinkReservations stands out with 380 total reviews and 35 in the last six months, maintaining a 5/5 recent rating. Its strengths lie in driving direct bookings, strong guest messaging, and robust operational workflows, validated by case studies showing revenue growth of up to 52% within a quarter. Its 4 unique features—shift planning, gift vouchers, and ancillary revenue tracking—address specific operational needs of smaller, hospitality-focused properties.

For hotels with limited budgets, Noovy’s pricing at approximately €£$5 per room per month promises affordability, while ThinkReservations’ base price of $1,100 may fit properties prioritizing proven ROI and support in North America. Review volume and recency favor ThinkReservations heavily, making it the safer bet where recent, robust user feedback is critical.

Is Noovy or ThinkReservations Easier to Use?

ThinkReservations has a slight edge in ease of use with a combined ease of use and onboarding rating averaging 4.8/5 versus Noovy’s 4.6/5. Reviewers praise ThinkReservations for its intuitive interface, easy staff training, and helpful video tutorials, contributing to faster staff adoption. One user highlighted, “I never feel alone with ThinkReservations,” reflecting strong onboarding support.

Noovy users also find the platform user-friendly and intuitive, with comments noting the system is “very visual” and “easy to learn,” though some report occasional difficulty with complex pricing rules requiring customer service assistance. The lack of recent reviews limits the visibility into current user experience.

Edge: ThinkReservations.

Which Has Better Features: Noovy or ThinkReservations?

Noovy offers 11 unique features beyond the 39 shared with ThinkReservations, including native email marketing, integrated CRS, automated space optimization, housekeeping mobile app, and integrated ID & passport scanning. These features empower hotels to automate guest communications, optimize room assignments automatically, and manage housekeeping workflows on mobile devices—capabilities that can reduce front desk workload and improve guest satisfaction.

ThinkReservations’ four unique features—gift vouchers, website development tools, shift planning, and ancillary revenue tracking—target operational efficiency and revenue diversification. For example, shift planning helps managers optimize labor schedules, while ancillary revenue tracking supports upsell strategy effectiveness.

Noovy’s focus on automation and guest engagement suits properties wanting an all-encompassing solution, whereas ThinkReservations offers targeted operational features that improve day-to-day management and revenue monitoring.

Edge: Noovy.

Which Has Better Customer Support: Noovy or ThinkReservations?

Both platforms score identically well on customer support with a 4.8/5 rating and strong onboarding ratings, although ThinkReservations edges slightly higher in onboarding at 4.8/5 versus Noovy’s 4.5/5. ThinkReservations reviewers frequently note “responsive,” “knowledgeable,” and “patient” support staff available via phone and email. One user commented, “I always get hold of someone quickly and who was knowledgeable enough to solve my problem.”

Noovy users also emphasize “very good support” and “helpful” service, with some mentioning prompt assistance on complex issues. However, a lack of recent reviews means this positive sentiment may not fully reflect current support quality.

Edge: ThinkReservations.

Which Has More Integrations: Noovy or ThinkReservations?

Noovy offers 41 verified integrations compared to ThinkReservations’ 17, more than doubling its connectivity options. Shared partners include INTELITY and Stripe, but Noovy uniquely supports major OTAs and channel managers such as Omnibees, Bookboost, and SiteMinder, which are essential for global distribution and revenue management.

ThinkReservations covers important North American channels like Airbnb, Expedia, Tripadvisor, and TrustYou, aligning with its regional focus. For hotels relying heavily on international OTAs or diverse channel management, Noovy’s broader integration is advantageous. For North American properties focused on popular domestic platforms, ThinkReservations’ integration set suffices.

Edge: Noovy.

Which Do Hoteliers Rate Higher: Noovy or ThinkReservations?

Noovy holds a perfect 5/5 overall rating from 27 reviews, but without any reviews in the last six months, its current product quality is less certain. ThinkReservations has a slightly lower overall rating of 4.8/5, but with 380 total reviews and 35 in the last six months maintaining a 5/5, its rating is more robust and reflective of today’s product.

Segment ratings show ThinkReservations dominates bed & breakfasts with 324 reviews at 4.9/5, while Noovy’s boutique and city center hotels rate it nearly perfect at 4.9-5/5 but with fewer than 20 reviews each. ThinkReservations performs well across luxury, airport, and resort segments with hundreds of reviews, reflecting widespread satisfaction.

Edge: Even.

How Much Do Noovy and ThinkReservations Cost?

Noovy’s published pricing is approximately €£$5 per room per month, corresponding to a base price of $600 for a typical property, with no implementation fee or trial period. This pricing model offers transparent, scalable costs for small to medium hotels seeking a cost-effective all-in-one system.

ThinkReservations lists a base price of $1,100 without per room fees or implementation charges and does not offer a trial. Although more expensive upfront, ThinkReservations’ pricing is supported by documented ROI improvements from multiple case studies, suggesting value for properties prioritizing revenue growth.

Noovy’s pricing favors budget-conscious buyers, while ThinkReservations appeals to those willing to invest more for proven business impact.

What Type of Hotel Should Use Noovy?

• Hotels that operate boutique or city center properties outside North America, especially in Europe, Asia Pacific, and the Middle East, where Noovy has verified presence in 8 countries.
• Hotels needing an automated, all-in-one system that combines PMS, channel management, booking engine, and revenue management.
• Teams prioritizing native email marketing, automated guest communication, and integrated ID/passport scanning for streamlined check-in.
• Properties that require strong channel connectivity with over 40 integrations including Omnibees and SiteMinder for global OTA distribution.
• Hotels seeking affordable, per-room pricing without implementation fees.

Not ideal if:

• Your hotel is a North American B&B or small inn where ThinkReservations’ extensive local user base and integrations dominate.
• You require recent, abundant user reviews to validate ongoing product quality and support responsiveness.
• Your operation depends critically on features like gift vouchers, shift planning, or ancillary revenue tracking that Noovy lacks.

What Type of Hotel Should Use ThinkReservations?

• Bed & breakfasts, inns, and small independent hotels in North America with a focus on direct booking growth and operational efficiency.
• Hotels wanting proven revenue growth, supported by case studies showing up to 52% revenue increase and 80% upsell growth.
• Teams that value extensive user support, training webinars, and an active community with 380 reviews including 35 recent ones.
• Properties prioritizing guest communication with built-in email and texting tools and operational features like shift planning and website development.
• Hotels integrating with North American OTAs such as Airbnb, Expedia, TrustYou, and Tripadvisor.

Not ideal if:

• Your property is outside North America and requires broad international OTA connectivity.
• You need advanced automation features like automated space optimization or integrated ID scanning.
• Budget constraints prioritize lower base pricing and per-room fees over demonstrated ROI.

Noovy vs ThinkReservations: The Bottom Line for Hotels

Noovy and ThinkReservations both deliver comprehensive hotel management solutions but differ in geographic focus, feature depth, and market traction. Noovy prioritizes automation, guest engagement, and global OTA connectivity with a broader feature set and 41 integrations. ThinkReservations offers a mature, revenue-driven platform with a strong North American presence, focused guest communication tools, and operational workflows validated by hundreds of reviews and multiple case studies.

Choose Noovy if your property is a boutique or city-center hotel outside North America that requires advanced automation, extensive channel integrations, and affordable per-room pricing. Its unique features like automated space optimization and integrated passport scanning support streamlined front desk operations and improved guest experiences.

Choose ThinkReservations if you operate a North American independent inn or B&B seeking proven revenue growth, extensive recent user feedback, and robust guest communication tools. Its strengths in shift planning, gift vouchers, and ancillary revenue tracking help optimize labor and diversify income streams, supported by strong customer support and onboarding.

This comparison is definitive where data exists: Noovy excels in international reach and automation features, while ThinkReservations leads in North American market penetration, customer support, and operational revenue outcomes.