ReGuest Hotel CRM vs. WhatCounts:
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The Decision

Choosing between ReGuest Hotel CRM by Reguest and WhatCounts hinges on your hotel’s specific needs for guest engagement and marketing automation. While both aim to improve your direct booking levels and guest communication, they serve different functionalities and target different hotel types. Reguest offers a robust CRM with AI-driven features, whereas WhatCounts focuses solely on email marketing. Which tool aligns best with your hotel’s operational demands?

Is ReGuest Hotel CRM or WhatCounts Better for Hotels?

ReGuest Hotel CRM by Reguest is a comprehensive system designed to manage guest relationships through tailored communication, segmentation, and automation across multiple channels. It boasts a high rating of 83.2 on the HotelTechReport (HTR) Score, with 27 reviews, mostly recent, and a 97% likelihood to recommend. Conversely, WhatCounts is an email marketing platform with no recent reviews or ratings available, focusing solely on email campaign management.

Both platforms promise to enhance guest engagement, but Reguest’s extensive feature set provides a broader scope for direct, personalized interactions. WhatCounts, being purely email-based, excels in targeted campaigns but lacks the integrated guest data and automation capabilities of Reguest. Are you seeking a full CRM solution or a specialized email marketing tool?

ReGuest Hotel CRM vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a feature-rich customer relationship management system that combines guest profiling, segmentation, automation, and direct messaging, go with ReGuest. Its ability to collect and utilize guest data enables personalized offers, upselling, and improved guest experiences, particularly suited for mid-sized to large hotels that want to deepen guest relationships.

If your primary goal is to run targeted email campaigns without the need for a full CRM, WhatCounts may suffice. However, the absence of recent reviews and data makes it less advisable unless your focus is solely on email marketing efforts. Given the more recent and plentiful reviews, ReGuest clearly provides a more reliable solution for most hotels.

Is ReGuest or WhatCounts Easier to Use?

ReGuest scores a high 4.81 out of 5 for ease of use, with most users praising its intuitive interface and quick onboarding process, evidenced by a 4.88/5 onboarding rating. Users mention that the platform is user-friendly, with clear navigation that helps staff adopt the system smoothly.

WhatCounts, lacking recent reviews or ratings, offers no direct feedback on usability. Given this, ReGuest’s proven ease of use and customer support suggest it’s the more straightforward choice for hotels wanting minimal disruption during adoption.

Which Has Better Features: ReGuest or WhatCounts?

ReGuest features 24 unique functionalities, including personalized guest communication, event-based automations, a guest feedback module, and advanced segmentation options such as attribute-based, geographic, and lead time segmentation. It also offers a centralized data warehouse, API access, and GDPR compliance, making it a comprehensive CRM system.

WhatCounts, being solely an email marketing platform, provides no listed features beyond campaign management, social media, mobile integration, and deliverability tools. Its focus is narrower, lacking the automation, guest profiling, and segmentation features that make ReGuest a more versatile tool for hotel marketing.

Edge: ReGuest.

Which Has Better Customer Support: ReGuest or WhatCounts?

ReGuest’s customer support is highly rated at 4.93/5, with clients describing support as helpful, responsive, and knowledgeable. Reviews emphasize the support team’s patience and ability to resolve issues swiftly, which is crucial for hotels implementing complex CRM features.

WhatCounts does not have recent review data or ratings available, making it impossible to objectively compare support quality. Based on available information, ReGuest’s support reputation is stronger and more consistent, making it the safer bet for hotels where reliable assistance is critical.

Which Has More Integrations: ReGuest or WhatCounts?

ReGuest integrates with 20 verified partners, including key hotel technology solutions like Mews, Seekda, Vioma, and Vertical Booking. These integrations enhance operational workflows and data sharing across your hotel tech stack.

WhatCounts offers no verified integrations, limiting its ability to connect with property management systems or other hotel software. For hotels seeking an interconnected ecosystem, ReGuest’s broader integration options provide a significant advantage.

Edge: ReGuest.

Which Do Hoteliers Rate Higher: ReGuest or WhatCounts?

ReGuest’s reviews are recent and plentiful, with 15 reviews in the last six months, and a high overall rating of 83.2 on the HTR Score. Hotels across segments, especially boutique and luxury properties, praise its personalization, automation, and support.

WhatCounts has no recent review data or ratings available, making it impossible to gauge user satisfaction. Given the recent and positive feedback for ReGuest, it’s the preferred option for hoteliers prioritizing proven performance and current user experience.

Edge: ReGuest.

How Much Do ReGuest and WhatCounts Cost?

Pricing details for ReGuest are unavailable, but it offers a flexible, subscription-based model without freemium or trial options. Conversely, WhatCounts does not publish specific pricing or trial options, indicating it might be tailored or enterprise-focused.

Without explicit costs, your hotel should consider the value from ReGuest’s extensive features and support, which justify the investment for medium to large properties. The lack of transparent pricing from WhatCounts makes budgeting difficult, favoring ReGuest’s clearer value proposition.

What Type of Hotel Should Use ReGuest?

• Hotels that want a comprehensive CRM to personalize guest interactions across multiple channels.
• Teams aiming to automate guest communication, segmentation, and loyalty programs.
• Hotels seeking to increase direct bookings through tailored marketing.
• Properties with a focus on guest data collection and utilization.
• Hotels looking for a solution with proven integrations and scalability.

Not ideal if your hotel prefers a simple, email-only platform or has minimal guest data needs.

What Type of Hotel Should Use WhatCounts?

• Hotels or travel companies focusing solely on email marketing campaigns.
• Teams that already have a CRM solution and only need an email platform.
• Businesses seeking a dedicated email service provider without additional CRM features.
• Hotels with small marketing teams that prefer straightforward campaign management.
• Companies that do not require integration with property management or guest data systems.

Not ideal if you need a full CRM, automation, or guest profiling capabilities.

ReGuest vs WhatCounts: The Bottom Line for Hotels

ReGuest is a full-fledged hotel CRM designed to elevate guest engagement through intelligent automation, segmentation, and personalized communication. Its more recent reviews, high ratings, and extensive feature set make it the better choice for hotels seeking a comprehensive guest management solution.

Choose ReGuest if your hotel wants to build long-term guest relationships, increase direct bookings, and streamline operations using a proven platform. Its support, integrations, and ease of use reinforce its position as the leading option.

Opt for WhatCounts only if your hotel’s marketing strategy hinges solely on email campaigns and you already have a CRM infrastructure in place. The lack of recent reviews and integrations makes it less suitable for hotels seeking an all-in-one solution.

In conclusion, for most hotels evaluating modern guest engagement tools, ReGuest offers a more complete, trusted, and current solution that aligns with your needs to grow and connect with your guests.