Case Study

Siesta Motel simplified payments and attracted more guests with Little Hotelier

Zidane Doshi

Little Hotelier · 9月 22, 2025

Tucked in the heart of the Florida Keys at 7425 Overseas Highway in Marathon, Siesta Motel has been a hidden gem amongst fishing enthusiasts and beach-goers for years. This 10-room property, known for its “cleanest rooms in paradise” motto and budget-friendly rates, sits minutes away from popular destinations like Sombrero Beach and the Dolphin Research Center. With its tropical gardens, outdoor pool, and prime location for accessing world-class deep-sea fishing, the Siesta Motel attracts both adventure seekers and those looking for a relaxed Keys experience.

Why it matters: Prior to implementing Little Hotelier, Frank and his team faced the tedious task of managing their property’s inventory across multiple online travel agent (OTA) websites.

The transformation began with Little Hotelier’s automated payment solutions.

Top 3 Core Objectives: To streamline sales, availability management, and payment processing by replacing a fragmented, manual system reliant on OTAs with an integrated solution that reduces errors, saves time, and improves operational efficiency.

Eleminate booking cancellations: Automatically collect guest payments from booking platforms through integrated system.
Manage direct bookings: Handling walk-ins and phone reservations with virtual terminal.
Increase online presence: Unlocking bookings from TripAdvisor and Google Hotel Ads.

"Our hands-down favourite feature we love is the automated payment system. We literally have nothing to do because Little Hotelier does all the work, and the rates are lower than we found anywhere else."

Frank Catchpole

Owner and general manager

👍 Owner and general manager Frank Catchpole said that the transformation at Siesta Motel demonstrates how the right technology partner can revolutionise operations for independent properties:

"Our hands-down favourite feature we love is the automated payment system. We literally have nothing to do because Little Hotelier does all the work, and the rates are lower than we found anywhere else."

⚖️ The selection process: During their research process, Frank Catchpole evaluated Little Hotelier's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Little Hotelier was the best fit solution:

Owner and general manager Frank Catchpole said, about their decision: "Demand Plus has helped us achieve an increase in bookings from TripAdvisor and Google Hotel Ads, which we had very little to none of before using this feature."

📈 The results: With automated payments and the virtual terminal transforming hours of admin into seconds, seamless OTA management, and increased direct bookings through enhanced online visibility, the Siesta Motel has built a modern, efficient operation that helps them maintain the personal touch their guests love.

The benefits of Little Hotelier extend well beyond payment processing. Through Little Hotelier’s metasearch feature, Demand Plus, Siesta Motel has significantly increased its online presence.
With guest payments from booking platforms now collected automatically through the integrated system, the manual processing burden for online bookings has been eliminated. The impact has been dramatic with an estimated “80% reduction in cancellations.”
This mobile accessibility ensures that whether Frank is showing a guest around the property or handling a phone call poolside, he can manage room availability instantly without rushing back to the office.