Operations で人気
2024 年の最高の Property Management Systems
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
2024 年の最高の Staff Collaboration Tools
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
2024 年の最高の Hotel Accounting Software
Tools to manage your hotel's accounting, budgeting and financial planning.
Revenue Management で人気
2024 年の最高の Revenue Management Systems
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
2024 年の最高の Channel Managers
Distribute your inventory to hundreds of channels to boost occupancy.
2024 年の最高の Business Intelligence
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Marketing で人気
2024 年の最高の Hotel CRM & Email Marketing
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
2024 年の最高の Booking Engine
The eCommerce shopping cart for your hotel's website.
2024 年の最高の Hotel Metasearch Management Software
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Guest Experience で人気
2024 年の最高の Hotel Guest Apps
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
2024 年の最高の Contactless Check-in
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
2024 年の最高の Guest Messaging Software
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
概要
If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search. Usually, a guest’s first step when planning travel is deciding on a destination. That’s the easy part! From there, looking for accommodation is where things can get complicated. Numerous factors such as rates, location, amenities and even visitor reviews all impact a potential guest’s decision. Striving to be top of the search engine results can feel like the biggest challenge, and when you add in the challenge posed by Online Travel Agencies (or OTAs) competing for a piece of your rate, the challenge of how to win direct bookings via search can be a real source of frustration. So, what’s a hotelier to do? We’re glad you asked. While there’s no ‘quick fix’ that will elevate your profile on search channels, there are proven strategies that can harness the power of these tools to improve and sustain your property’s direct booking rates over time. In this guide, we’ll take a look at some of these practices.
学べること
- Learn what metasearch is
- Understand the impact of OTAs and search results
- Drive direct bookings by utilizing metasearch
- Identify and understand your audience.
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How to Win Direct Bookings from Metasearch
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As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
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Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.