The Direct Booking Commission Playbook

概要

Most hoteliers quote a commission rate they have never actually calculated, and it is almost always too low. This playbook gives you two worksheets that produce the only two numbers that matter: what an OTA booking really costs once visibility programmes, payment handling and cancellation drag are counted, and what a direct booking really costs once discounts and staff time are counted. It then shows the break-even between them, a fully worked example for a 40 room property at $65 ADR, six moves ranked by payback speed, and five traps to avoid.

学べること

• Worksheet A: calculate your true cost per OTA booking across eight lines, including the visibility programmes and cancellation drag that never appear on the commission invoice
• Worksheet B: calculate your true cost per direct booking, including the direct discount most properties have never priced
• The break-even formula, and a fully worked example for a 40 room property at $65 ADR showing what a ten-point channel shift is actually worth
• Six moves ranked by payback speed, starting with the one that costs nothing and can be finished this week
• Five traps, including the blanket direct discount that quietly converts a variable cost into a fixed one
• A 30, 60 and 90 day checklist you can hand to one person