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概要
Direct bookings are paramount for hotel brands to succeed, but performance management of this channel is often not sufficient. Data analytics can help you better understand your direct channel results, but the real value comes from being able to see how your brand compares to the market to identify opportunities for growth. With hotel benchmarking, hoteliers can use valuable competitive insights to make better informed decisions and take action where it matters most. In this guide, you will learn about a KPI framework which explains the top 10 metrics to focus on when measuring your hotel brand's direct channel performance.
学べること
- Total Website Conversion
- Visitor to BE
- BE to Booking
- Average Daily Revenue
- Direct Occupancy Rate
- RevDirect
- Disparities Frequency
- Disparities Amount
- Demand
- DBI (Direct Booking Index)
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10 Direct Channel KPIs Every Hotelier Needs to Know
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As the official sponsor of this guide, the The Hotels Network team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Business Intelligence and which is right for your hotel.
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Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia、AirBnB などのトップ ブランドの 100,000 人のエグゼクティブに加わり、最新のイノベーションと洞察を週に 1 回メールで受け取りましょう。
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Want to talk to a Business Intelligence expert?
As the official sponsor of this guide, the The Hotels Network team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Business Intelligence and which is right for your hotel.
