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FOOD & BEVERAGE
Mallorca Ç Collection increases F&B Revenue by 124% with the IRIS Guest App
Verified case study
Hotel Tech Report has reached out to hoteliers at Mallorca Ç Collection to verify this case study.
The luxury hotel group leveraged the IRIS platform to provide something different from other hotels on the island and offer guests a digital, valuable experience.
Why it matters:
Sustainability is key for the group, as is providing their guests with a seamless, memorable experience that is digitised and enables the hotel to maximise resources and generate revenue.
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The IRIS Hotel App empowers hotels to reach guests in a way that suits them, providing digital F&B ordering, guest directory and concierge solutions. The app provides a set of highly configurable modules allowing hotels to boost revenues, drive down costs, and deliver a touchless experience to guests. The flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Top 3 Core Objectives:
The hotels required an app from which guests could request anything they wanted and access up-to-date information at the click of a button.
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An enhanced, digital experience: The group wanted to provide something different from other hotels; meet the demands of today’s travellers and offer guests a digital experience that they were used to in other areas of their lives.
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Increased F&B revenue: They wanted to provide guests with a sophisticated digital F&B ordering solution to increase revenue from their range of gastronomic outlets and enhance and improve the guest experience.
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Cost effective & sustainable: The group wanted to be more sustainable by having digital directories & online ordering – have less paper, be more environmentally friendly, and reduce costs.
"We want to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth."
Rubén Zamora
Director
IRIS Systems
The future of online F&B ordering - drives revenue, saves time and enhances the guest experience
4.9
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Innovators Mentioned
Mallorca Ç Collection
IRIS Systems
RZ
Rubén Zamora
Hotel Tech Report reached out to Rubén Zamora who verified this case study.
Director
Mallorca Ç Collection
👍 Director
Rubén Zamora
said that The solution is exactly what we need, and we’ve had such positive feedback from guests and staff alike - we now couldn’t live without the app, especially the in-room dining ordering platform!:
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"We want to provide our guests with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this. The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth."
⚖️ The selection process:
During their research process, Rubén Zamora
also researched
IRIS Systems,
and ultimately decided IRIS Systems was the best fit for them.
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Director Rubén Zamora said, about their decision: "We were the first boutique hotel in Palma to install an app when we went live in 2019 and when Covid struck we were well placed to serve our guests in a clean, contactless manner to ensure we maintained sales and continually provided our guests with an unparalleled service."
📈
The results:
The hotels have enriched the guest experience and optimised resources through the use of the app and the use of QR codes. By giving their guests instant access to a wealth of information and ordering facilities, the hotels have generated additional revenue and achieved ROI in a short amount of time. The intuitive app is easy to manage and enables them to be more efficient and productive.
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124% increase in F&B revenue- F&B sales and average guest spend has increased (along with service requests), proving an effective enabler for driving ancillary revenue & elevating the guest experience
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Accurate and up to date- with the app, the hotels can easily edit the menu and guest directory, to ensure it’s always live & updated with the latest offerings & to reduce reliance on the front desk
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Sustainable & cost-effective- the hotels have reduced waste and decreased their reliance on paper menus and directories, making considerable cost savings and being more environmentally friendly
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