Case Study

How Best Western Coral Hills Increased Revenue and Drove 2x More Google Reviews with Canary

Amanda McDowell

Canary Technologies · 12月 02, 2024

Located in the heart of southern Utah, Best Western Coral Hills is part of Wittwer Hospitality Group, which manages 10 properties.

Why it matters: Best Western Coral Hills sought a way to modernize its guest operations and boost the visitor experience.

As a result of their current processes, Best Western Coral Hills was missing out on upsell revenue and managing insecure and inefficient authorization processes.

Top 3 Core Objectives: By deploying Canary's Guest Management System, Best Western Coral Hills aimed to modernize its hotel operations and create a more efficient process that both guests and staff would love.

Reduce Chargebacks: Best Western Coral Hills wanted to replace its manual, non-compliant process that previously posed significant liabilities.
Increase Add-On Revenue: Capturing pet fees at Coral Hills was often inconsistent and lost during check-in, leading to missed revenue opportunities.
Boost Guest Feedback: Many guests would not go out of their way to leave a review on Tripadvisor and Google, even if they had an exceptional stay.

"Younger guests love using the messaging platform. Whether it’s asking for extra towels or letting us know about maintenance issues, the open line of communication makes it easier for them to express their needs."

Josh Wittwer

General Manager and Board Member

👍 General Manager and Board Member Josh Wittwer said that Canary helped Coral Hills significantly boost their guest communications:

"Younger guests love using the messaging platform. Whether it’s asking for extra towels or letting us know about maintenance issues, the open line of communication makes it easier for them to express their needs."

⚖️ The selection process: During their research process, Josh Wittwer evaluated Canary Technologies's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Canary Technologies was the best fit solution:

General Manager and Board Member Josh Wittwer said, about their decision: "I love that we don’t have to juggle multiple systems. We’ve got our PMS and Canary, and that’s it. Everything is in one place, making our team’s job much easier."

📈 The results: Best Western Coral Hills achieved all of the goals it set out to by deploying Canary's Guest Management System.

Since implementing Canary, Coral Hills has received zero chargebacks, saving staff time and strengthening compliance and security.
Coral Hills is now capturing pet fees through Dynamic Upsells, resulting in $3,000 in revenue, making Canary a “platform that pays for itself.”
Coral Hills has doubled the volume of third-party reviews they receive daily, helping them maintain their strong 4.5 rating.