How ROOMERS Hotels Found the Best Guest Engagement Solution with SuitePad

GUEST EXPERIENCE

ROOMERS Frankfurt launched a head-to-head test, comparing SuitePad’s in-room tablets with a mobile web app. The goal? Determine which platform best engaged guests while providing seamless access to hotel services.

Why it matters: ROOMERS’s experiment set out to see which guest communication tools guests actually use. While tablets drove 30× more engagement, the results revealed a more nuanced view.

Tablets drive deep in-room engagement, while the web app extends convenience by keeping guests connected to key hotel info before and during their stay.

Top 3 Core Objectives: ROOMERS wanted to identify which digital tool guests engage with most and ensure their investment in guest communication delivers maximum impact.

Find Best Engagement Tool: ROOMERS wanted to compare in-room tablets with a mobile web app to see which platform guests naturally preferred for accessing hotel information and services.
Control Technology Upgrade Costs: ROOMERS also wanted a sustainable way to keep their guest communication technology up to date, ensuring hardware upgrades didn’t strain budgets while still delivering measurable value.

Innovators Mentioned

ROOMERS Hotels

SuitePad

Peter Maiwurm

Area General Manager at ROOMERS Hotels

ROOMERS Hotels

"Tablets were the clear winner in terms of usage, but the web app has its place too. Guests liked having the option to check hotel info on their phones, especially before they arrived. In the end, using both at the same time created the best solution."

Peter Maiwurm

Area General Manager at ROOMERS Hotels

👍 Area General Manager at ROOMERS Hotels Peter Maiwurm said that Testing both solutions showed ROOMERS that tablets drive the most engagement, while the web app adds flexibility before and during the stay.:

"Tablets were the clear winner in terms of usage, but the web app has its place too. Guests liked having the option to check hotel info on their phones, especially before they arrived. In the end, using both at the same time created the best solution."

⚖️ The selection process: During their research process, Peter Maiwurm evaluated SuitePad's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SuitePad was the best fit solution:

Area General Manager at ROOMERS Hotels Peter Maiwurm said, about their decision: "Upgrading tech can be expensive, but with SuitePad, we only pay when we see real benefits. It takes the risk out of the investment and keeps us up to date without big upfront costs."

📈 The results: In just one month, ROOMERS Frankfurt’s test showed tablets drove over 30× more engagement than the web app, confirming them as the primary in-room channel, while the web app added convenience for pre-arrival and on-the-go access.

Tablets drove ~2,200 interactions, 10,000+ page views, and 150+ hours of usage—over 30× more than the web app.
Hybrid approach ensured high in-room engagement while extending convenience and visibility pre-arrival and on-the-go.
SuitePad’s Performance Model allowed ROOMERS to upgrade tablets without upfront costs, paying only when measurable value was delivered.

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