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MARKETING
84% direct share in a non-obvious tourist location
Verified case study
Hotel Tech Report has reached out to hoteliers at Kormoran Resort&Spa Sulęcin to verify this case study.
Kormoran Resort & SPA Sulęcin is located in the heart of the Lubusz Voivodeship. At first glance, it might not seem like an obvious tourist destination on the map of Poland, yet the hotel enjoys significant guest interest. Furthermore, the majority of their reservations are acquired through direct channels, showcasing that only imagination limits the business from generating increasingly higher revenues
Why it matters:
At first glance, it might seem an unexpected tourist destination in Poland, yet it thrives with substantial guest interest. What truly captivates is the fact that the majority of their reservations stem from direct channels, demonstrating that the business's commitment knows no bounds in driving higher revenues. Anna Korsak, the Hotel Director, uncovers strategies that enabled a remarkable 84% direct booking rate. This tale is a testament to innovation, loyalty-building, and the potential of unleashing creativity to amplify business success.
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Despite its seemingly remote location, the hotel garners remarkable guest interest. But what's truly intriguing is how they harnessed Profitroom's tools—Booking Engine 360, Marketing Automation, Channel Manager, and Websites—to their advantage. By leveraging these practical solutions, the hotel achieved an impressive 84% direct booking rate, showcasing how a strategic technological approach can yield concrete results.
Top 3 Core Objectives:
Kormoran Resort aimed to capitalize on its unique location and family-oriented atmosphere, driving high guest loyalty. By utilizing Profitroom's suite of tools, they aimed to boost direct bookings and foster long-term relationships with guests, culminating in a remarkable 84% direct booking rate.
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Enhanced Direct Bookings: Increase the share of direct bookings using Profitroom's integrated suite of tools, including Booking Engine 360, Marketing Automation, Channel Manager, and Websites.
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Strengthened Guest Loyalty: Foster lasting relationships with guests through personalized experiences and exceptional service, resulting in a high rate of returning customers.
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Continuous Business Growth: Drive sustained revenue growth by leveraging Profitroom's technology to optimize operations, expand marketing efforts, and attract a diverse range of guests.
Innovators Mentioned
Kormoran Resort&Spa Sulęcin
Profitroom
Anna Korsak
Hotel Tech Report reached out to Anna Korsak who verified this case study.
Hotel Director
Kormoran Resort&Spa Sulęcin
"As a result of our strategic collaboration with Profitroom, we achieved an exceptional 84% direct booking rate, solidifying our revenue growth and guest loyalty. The integration of Profitroom's tools streamlined our operations, enabling personalized guest experiences and driving substantial business success."
Anna Korsak
Hotel Director
👍 Hotel Director
Anna Korsak
said that Profitroom's strategic collaboration led to an impressive 84% direct booking rate, enhancing guest loyalty and business success for Kormoran Resort & SPA Sulęcin.:
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"As a result of our strategic collaboration with Profitroom, we achieved an exceptional 84% direct booking rate, solidifying our revenue growth and guest loyalty. The integration of Profitroom's tools streamlined our operations, enabling personalized guest experiences and driving substantial business success."
⚖️ The selection process:
During their research process, Anna Korsak
evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:
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Hotel Director Anna Korsak said, about their decision: "The main goal was to partner with Profitroom and aim to manage all reservations through the Channel Manager. The boss always knew that digitization would lead to increased sales. In July, we achieved an impressive 84% direct booking rate, with half of them coming from 'last-minute opportunities.' Reception staff are incentivized for direct sales and receive a percentage from each successful offer, so their effort greatly contributed to the July success (more than doubling year-over-year revenues). We also shouldn't forget that our booking system was designed for easy and quick reservations on our website. The easier and faster, the better. In these times, convenience is paramount, and this principle applies to the reservation process as well."
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The results:
By seamlessly integrating Profitroom's comprehensive suite of tools, Kormoran Resort & SPA Sulęcin achieved an impressive 84% direct booking rate, enhanced guest engagement, and realized a significant boost in revenue, highlighting the real-world outcomes of their strategic adoption of advanced hospitality technology.
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84% Direct Bookings: Achieved a remarkable 84% share of direct bookings through strategic utilization of Profitroom's tools, demonstrating the effectiveness of their approach.
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Heightened Guest Engagement: Elevated guest engagement and loyalty levels due to the implementation of personalized experiences, resulting in strengthened customer relationships and increased repeat business.
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Substantial Revenue Upsurge: Recorded a substantial revenue increase, with a remarkable 175% growth in sales during a specific period, showcasing the tangible impact of embracing Profitroom's technology-driven strategy.
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