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MARKETING
Zamek Ryn achieves 82% direct sales and over 4300 stay proposals sent per year. Discover their secret to effectiveness.
Verified case study
Hotel Tech Report has reached out to hoteliers at Zamek Ryn to verify this case study.
Step into the world of the unique 4-star Castle Hotel Ryn, where meticulously restored 14th-century Teutonic Castle architecture meets innovative design solutions, nestled amid the picturesque landscapes of Mazuria's lakes and forests. Discover their legendary hospitality and groundbreaking success in direct sales as we delve into an enlightening conversation with Łukasz Kundzicz, Director of Sales and Marketing at Castle Hotel Ryn.
Why it matters:
This Success Story offers valuable insights for hoteliers seeking to enhance their direct sales strategies and optimize guest experiences. Learn from Castle Hotel Ryn's remarkable journey, where a unique blend of historical charm and innovative technology led to record-breaking direct bookings and an 82% increase in sales. Gain practical knowledge on leveraging cutting-edge tools, refining pricing strategies, and delivering exceptional guest service, all essential components for achieving success in the ever-evolving hospitality industry.
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Discover the practical strategies behind Castle Hotel Ryn's exceptional success in direct bookings. This story delves into the hotel's application of Profitroom Suite—a comprehensive toolset designed to streamline operations, boost direct bookings, and enhance guest experiences. Gain insights into how Castle Hotel Ryn leveraged Profitroom's features to personalize offers, optimize conversions, and efficiently manage reservations. If you're a hotelier looking for concrete methods to increase revenue through direct sales while maintaining a guest-centric approach, this case study offers a real-world example worth exploring.
Top 3 Core Objectives:
The objectives revolve around boosting direct bookings, maximizing package sales, and optimizing guest relationships using Profitroom Suite tools and strategies.
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Enhance Direct Booking Rates: Implement strategies to increase the proportion of direct bookings, focusing on personalized offers and optimized conversion tactics.
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Maximize Package Sales: Develop and promote tailored package offers to drive a significant percentage of overall bookings and revenue, enhancing guest experiences and engagement.
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Optimize Guest Relationship Management: Utilize Profitroom Suite tools to foster deeper guest relationships, leveraging data-driven insights to provide exceptional service and cater to individual needs.
Innovators Mentioned
Zamek Ryn
Profitroom
ŁK
Łukasz Kundzicz
Hotel Tech Report reached out to Łukasz Kundzicz who verified this case study.
Sales and Marketing Director
Zamek Ryn
"Finding a partner like Profitroom has been a game-changer for us. Their suite of tools has not only streamlined our direct booking process but has also empowered us to personalize offers and engage with guests effectively. The Booking Engine 360's ability to send customized stay proposals has significantly improved our conversion rates. It's refreshing to work with a technology provider that understands the needs of hoteliers and delivers tangible results."
Łukasz Kundzicz
Sales and Marketing Director
👍 Sales and Marketing Director
Łukasz Kundzicz
said that This is undoubtedly our shared success. Without you and without your tools, we wouldn't have been able to achieve such results.:
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"Finding a partner like Profitroom has been a game-changer for us. Their suite of tools has not only streamlined our direct booking process but has also empowered us to personalize offers and engage with guests effectively. The Booking Engine 360's ability to send customized stay proposals has significantly improved our conversion rates. It's refreshing to work with a technology provider that understands the needs of hoteliers and delivers tangible results."
⚖️ The selection process:
During their research process, Łukasz Kundzicz
evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:
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Sales and Marketing Director Łukasz Kundzicz said, about their decision: ""Profitroom's tools have been instrumental in elevating our direct booking strategy. The impact on our bottom line is clear - their solutions empower us to achieve exceptional results." - Hotel Marketing Director"
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The results:
The outcomes of the strategy include achieving an 82% increase in direct bookings, generating over 4300 personalized stay proposals, and elevating package sales to more than 57%. These results demonstrate the successful implementation of Profitroom Suite tools, enabling Hotel Zamek Ryn to significantly enhance their direct booking performance and guest engagement.
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Hotel Zamek Ryn achieved a remarkable 82% increase in direct bookings, indicating the successful implementation of their direct booking strategy. This significant growth highlights the effectiveness of their personalized approach and the utilization of Profitroom Suite's tools. By bypassing intermediaries and focusing on building direct relationships with guests, the hotel achieved a substantial boost in revenue and established a solid foundation for long-term guest loyalty.
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With over 4300 personalized stay proposals sent within a year, Hotel Zamek Ryn demonstrated a proactive and customer-centric approach to engaging potential guests. Leveraging the capabilities of Profitroom Suite, the hotel optimized its communication by tailoring offers to individual preferences, resulting in higher conversion rates and enhanced guest satisfaction. This strategic use of technology facilitated a seamless and efficient booking process while fostering a stronger connection between the hotel and its guests.
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Hotel Zamek Ryn achieved exceptional success in selling package deals, accounting for more than 57% of their total sales. By curating unique and tailored packages, the hotel attracted guests seeking distinctive experiences. The utilization of Profitroom Suite's tools allowed the hotel to effectively showcase these packages, enabling potential guests to explore and select offerings that resonated with their preferences. This strategic approach not only increased revenue but also solidified the hotel's reputation as a provider of exceptional, value-driven stays.
