Steve at Alexandra Hotel increases ADR while gaining peace of mind

MARKETING

Steve, the owner of Hotel Alexandra, was an accountant for many years but always dreamed of owning his own business. Eventually, he took the plunge and bought the Alexandra Hotel, a 19-room hotel requiring a lot of work, but that was large enough to make a living from. When Steve renovated the hotel, he not only renovated the rooms and interiors but also modernized his hotel technology.

Why it matters: Being an independent hotelier is a demanding role. They have to wear many hats and be involved in many aspects of the business. They don't have time to add the time-consuming tasks of revenue management to their plate and, therefore, look for solutions that automate that work.

RoomPriceGenie is built explicitly for independent hoteliers like Steve, helping them to make their hotels profitable by automating their revenue management.

Top 3 Core Objectives: When Steve got tired of doing the manual pricing work himself, he started looking for a solution that would help him with his pricing. He selected a system on the following objectives:

Save time: Steve was spending too much time on the manual work uploading rates and wanted to eliminate the required hours.
Helpful support: Although Steve was an accountant and comfortable with numbers, he wanted a provider to assist him in his revenue journey.
Increased revenue: The ultimate objective for implementing a revenue management system was to drive more revenue and make the hotel more profitable.

Innovators Mentioned

Alexandra Hotel

RoomPriceGenie

Steve Dorman

Owner

Alexandra Hotel

"Doing the pricing started off as a interesting activity, but soon, the amount of work required on a daily basis (half an hour to an hour) combined with the fact that I knew I still wasn’t on top of everything, became a drag. RoomPriceGenie have a very intuitive system, and have been extremely supportive whenever I have needed them; and the ROI makes their product a no-brainer."

Steve Dorman

Owner

👍 Owner Steve Dorman said that Steve at Alexandra hotel saves time while gaining peace of mind:

"Doing the pricing started off as a interesting activity, but soon, the amount of work required on a daily basis (half an hour to an hour) combined with the fact that I knew I still wasn’t on top of everything, became a drag. RoomPriceGenie have a very intuitive system, and have been extremely supportive whenever I have needed them; and the ROI makes their product a no-brainer."

⚖️ The selection process: During their research process, Steve Dorman evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Owner Steve Dorman said, about their decision: "For me, it has been a great investment. It gives me more time, more revenue and peace of mind. I would recommend it to any smaller hotels."

📈 The results: And the results? “Hugely positive!” After implementing RoomPriceGenie, Steve had the following results:

More revenue: what really surprised Steve the most was that he always considered his pricing to be aggressive on the high side. But this August he increased his ADR by 11% compared to last year whilst still being full.
Support: Steve found the team at RoomPriceGenie really helpful, very responsive and going above and beyond for him. He describes the system as very clean, simple to control and intuitive.
Overall, Steve found the results hugely positive. In terms of time-saving, Steve now has an extra hour a day. But this is inconsequential to him compared to the increase in revenue that he had.