From fragmented to flourishing: How Luna Volcán transformed their revenue performance by 363% with SiteMinder’s unified platform

MARKETING

Perched 400 metres above the town of Baños on the eastern flank of Ecuador's active Tungurahua volcano, Luna Volcán Adventure Spa offers guests an extraordinary escape where wellness meets adventure. This 30-room boutique property spans 35 hectares of private Andean forest, providing breathtaking panoramic views that have become synonymous with transformative travel experiences in Ecuador. Located just three hours from Quito at the gateway to the Amazon rainforest, Luna Volcán serves as both a standalone destination and a perfect complement to Galápagos journeys. The property features volcanic water pools, four signature restaurants, a spa offering 46 treatments, and direct access to waterfalls and hiking trails. Guests can also visit the famous Swing at the End of the World, just nine minutes away, immortalised in National Geographic and award-winning photography.

Why it matters: How the right technology partnership can unlock the property's full potential.

Before SiteMinder, Luna Volcán faced the challenges common to rapidly growing properties: disconnected systems that created operational inefficiencies and revenue risks.

Top 3 Core Objectives: Luna Volcán aims to have a unified solution that could centralise their entire distribution strategy while preserving their existing infrastructure investments.

Streamline multi-channel distribution expansion: Centralise all channel configurations in one place including descriptions, photos, rates & policies.
Enhance metasearch visibility: Leverage distribution tools for revenue transformation.
Strategic revenue optimisation: Identify the right balance of pricing and occupancy for maximum revenue.

Innovators Mentioned

Luna Volcán

SiteMinder

Gabriel Freire

Digital Marketing Manager

Luna Volcán

"The biggest advantage is that we can configure everything directly in SiteMinder including descriptions, photos, rates, policies and that information is automatically pushed to every new channel added through Channels Plus. That centralised workflow is a huge time-saver."

Gabriel Freire

Digital Marketing Manager

👍 Digital Marketing Manager Gabriel Freire said that the implementation of Channels Plus.:

"The biggest advantage is that we can configure everything directly in SiteMinder including descriptions, photos, rates, policies and that information is automatically pushed to every new channel added through Channels Plus. That centralised workflow is a huge time-saver."

⚖️ The selection process: During their research process, Gabriel Freire evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Digital Marketing Manager Gabriel Freire said, about their decision: "SiteMinder's distribution tools, especially the seamless OTA connectivity and access to Demand Plus—have transformed our revenue strategy and allowed us to scale efficiently across multiple channels."

📈 The results: Luna Volcán's experience demonstrates how the right technology platform can catalyse significant growth while simplifying operations. By unifying their distribution strategy through SiteMinder, they've achieved remarkable revenue increases while positioning themselves for sustained success in Ecuador's evolving tourism market.

Luna Volcán has experienced remarkable growth, with room revenue increasing by 363.7% in the first year of implementing SiteMinder’s platform.
Initially distributing only through its direct channel and Booking.com, Luna Volcán has progressively expanded to include Expedia, Airbnb, Hotelbeds, Hyperguest, and the full Channels Plus ecosystem.
The implementation of Channels Plus has streamlined Luna Volcán's multi-channel distribution significantly.

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