Mutiara Carita achieves major direct bookings surge thanks to SiteMinder

MARKETING

For guests who are looking for one of the most pleasant resorts in Carita, Anyer, Mutiara Carita Cottages is the place to be! In operation since the 1990s, nestled in the middle of forests and surrounded by hills and beaches, this eco-resort is an essential escape from the hustle and bustle of everyday life. Mutiara Carita Cottages has 76 accommodation units with a total of 170 rooms. In addition to hotel rooms, the resort offers a number of cottages ranging from 1-bedroom to 5-bedrooms. Beyond beautiful views, Mutiara Carita Cottages offers exceptional service and a variety of fun activities for family holidays and corporate gatherings including communal areas, banana boat rentals, canoes, ATVs, a swimming pool, a mini zoo, and a vegetable garden where guests can harvest their own produce.

Why it matters: Andreas highlighted rate parity as a recurring challenge for the resort, which sells across a number of different and diverse booking channels.

Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies, revenue management, and the potential profitability of the business.

Top 3 Core Objectives: Address the challenge of OTA partners undercutting prices and streamline the process of updating prices across multiple distribution channels to reduce manual effort and maintain rate parity.

Surges in direct bookings: Enhances resort's direct websiite visibility on metasearch sites such as Google and Trivago thanks do Demand Plus.
Inventory accuracy: Minimise double bookings.
Manage operations on mobile: With SiteMinder’s mobile app, hoteliers have the control of their property and the power of the platform in the palm of their hand.

Innovators Mentioned

Mutiara Carita Cottages

SiteMinder

Andreas S

E-Commerce & Partnership Manager

Mutiara Carita Cottages

"From January to May, we had almost no direct bookings, However, after launching our campaign and adding an incentive discount, we received over 30 direct bookings worth more than IDR 100 million from June to July."

Andreas S

E-Commerce & Partnership Manager

👍 E-Commerce & Partnership Manager Andreas S said that Increased visibility on metasearch:

"From January to May, we had almost no direct bookings, However, after launching our campaign and adding an incentive discount, we received over 30 direct bookings worth more than IDR 100 million from June to July."

⚖️ The selection process: During their research process, Andreas S evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

E-Commerce & Partnership Manager Andreas S said, about their decision: "Driving these results via SiteMinder’s booking engine was a game changer for the business."

📈 The results: With the help of SiteMinder’s features, Mutiara Carita Cottages saw a notable surge in direct bookings.

Significant increase in direct bookings in just 2 months.
Mutiara Carita Cottages has successfully minimised double bookings, with SiteMinder’s real-time updates ensuring the chance of the same room being booked twice is significantly reduced.
With the channel manager, we update the price once and it automatically updates across all our channels. We can also adjust allotments in real-time,” Andreas said.