VOMO Island Fiji achieves operational efficiency and extensive revenue growth with help from SiteMinder’s platform

MARKETING

VOMO Island Fiji is a privately owned island paradise in one of the most beautiful places on earth. Located within the Mamanuca Islands, Vomo island is home to crystal clear waters brimming with sea life and some of the world’s best snorkelling conditions. There’s even a small island nearby (coined Little Vomo) which guests can exclusively reserve for the most perfect day out, enjoying pristine beaches and soul-feeding relaxation. With 25 years of history under current ownership, the luxury resort includes 28 villas and six two-bedroom accommodations which are perfect for travelling families and groups seeking connection and restoration.

Why it matters: A journey that started with the need for smooth PMS integration. “Back then we needed something that was going to work with our property management system and we liked what we saw from the functionality of SiteMinder,” Karen mentions.

Technology like SiteMinder is increasingly crucial for VOMO Island to achieve success.

Top 3 Core Objectives: VOMO Island aims to use SiteMinder's platform to support distribution and booking process.

Real-time inventory management: With the highest quality of service to uphold and repeat visits exceedingly common, VOMO needs a system that enables speed and seamless guest service.
Data-driven revenue management: Leverage data-packed reports and analysis to make smarter distribution and revenue management decisions.
Increase reach and revenue: Connect to more distribution channels such as Expedia, Flight Centre, Webbeds, and Tourplan.

Innovators Mentioned

VOMO Island Fiji

SiteMinder

Karen Marvell

Director of Sales and Marketing

VOMO Island Fiji

"Aided by SiteMinder’s channel manager and booking engine, VOMO has seen strong revenue growth in the past two years, with the booking engine delivering a 79% uplift."

Karen Marvell

Director of Sales and Marketing

👍 Director of Sales and Marketing Karen Marvell said that With SiteMinder’s platform making it easy for VOMO to connect, configure, and manage multiple revenue streams from a single dashboard, the future continues to look bright.:

"Aided by SiteMinder’s channel manager and booking engine, VOMO has seen strong revenue growth in the past two years, with the booking engine delivering a 79% uplift."

⚖️ The selection process: During their research process, Karen Marvell evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Director of Sales and Marketing Karen Marvell said, about their decision: "Easy connection, strong integration, a generous monthly subscription model, and data that is always accurate combines perfectly with functionality that is intuitive."

📈 The results: For close to 10 years, VOMO has been using SiteMinder’s platform to support the distribution and booking process – a journey that started with the need for smooth PMS integration. VOMO is now going from strength to strength, surging on momentum from direct bookings, returning guests, and new channel connections.

Vomo now has a channel mix that includes 60% direct bookings, which has prompted an amazing 64% guest returnee rate.
The overall efficiency that the platform brings has a big impact. It has definitely sped up the reservation management process.
Newly adopted channels such as Expedia, Flight Centre, Webbeds, and Tourplan showing strong, triple-digit gains on average.