Case Study

How Saratoga Arms Achieved a 22X ROI with ThinkReservations and Google Hotel Ads

Ariel Frias Ducoudray

ThinkReservations · 4月 07, 2025

Saratoga Arms, a historic boutique hotel in Saratoga Springs, New York, transformed its operations and revenue strategy by leveraging ThinkReservations. With tools like Google Hotel Ads integration and robust reporting, the property achieved a remarkable 22X ROI on marketing spend in 2024 while streamlining guest experiences and operational efficiency.

Why it matters: As a historic property, Saratoga Arms faced challenges maximizing revenue potential. ThinkReservations provided a modern solution to streamline operations, increase revenue and enhance guest satisfaction. The integration of Google Hotel Ads further positioned the property to compete with OTAs while driving direct bookings and revenue growth.

Often times, independent properties create redundancies to manage the shortcomings of their technology. But those workarounds hardly improve the property performance, usually leading to even more inefficiencies. ThinkReservations offers a smart, cloud-based solution to ease the operational burden and get rid of redundancies.

Top 3 Core Objectives: Centralize, streamline, analyze & modernize operations, removing redundancies.

Increase Revenue Through Google: The hotel needed to maximize revenue and reduce their OTA commissions, limiting their acquisition costs and
Enhance Guest Experience: Saratoga Arms wanted to simplify their guest interactions and the booking process. Comprehensive guest profiles and seamless booking through Google Hotel Ads improved satisfaction and loyalty.
Eliminate Manual Processes: Saratoga Arms aimed to replace outdated manual processes with a streamlined digital solution. ThinkReservations’ intuitive interface eliminated redundancies and reduced errors.

"I love that Think Reservations has all of this reporting and data available to me to make changes to either my availability, my rate or the experiences that we offer here. I really can pivot our business strategy depending on what that data tells me."

Rachel Paley

General Manager

👍 General Manager Rachel Paley said that with a better tool to manage their inventory and data, Saratoga Arms enjoys better decision making, improved inventory management and no redundancies:

"I love that Think Reservations has all of this reporting and data available to me to make changes to either my availability, my rate or the experiences that we offer here. I really can pivot our business strategy depending on what that data tells me."

⚖️ The selection process: During their research process, Amy Smith evaluated ThinkReservations's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that ThinkReservations was the best fit solution:

Owner, Saratoga Arms Amy Smith said, about their decision: "One of the best things that ThinkReservations has done in the past couple years is an integration with ThinkReservations and Google Hotel ads. It allows hoteliers like us to be on an even playing field with the OTAs right on Google. It has been a total game changer for us in terms of increasing our revenue and being able to play on the same playing field as the OTAs. And it has really helped our business in ways that we didn't know could be helped."

📈 The results: ThinkReservations enabled Saratoga Arms to modernize their systems, enhance efficiency, provide better guest experiences, reduce OTA commissions and leverage data-driven strategies to improve their profitability and competitiveness.

Saratoga Arms achieved their revenue growth goals including a 22X ROI on Google Hotel Ads marketing spend in 2024.
Saratoga Arms was able to part ways with manual processes and redundancies such as a manual board to manage their reservations calendar with the easy-to-use, intuitive ThinkReservations interface
Guest satisfaction increased, with better data management through guest profiles, upsell tools that allows guests to enhance their stay and a waitlist feature that allows guests to capitalize on last minute availability.