Case Study

DoubleTree Cheltenham Elevates Their Event Space Management

Andy Powell

IDeaS · 11月 12, 2025

When the DoubleTree Cheltenham sought to unlock the full potential of its 10 versatile meeting spaces, IDeaS SmartSpace provided the clarity and efficiency they needed. By centralizing data and simplifying workflows, the property transformed its event sales operations, elevating performance and collaboration across the team.

Why it matters: This case study shows how one hotel revitalized underused event space and boosted conversion rates by embracing a single, data-driven platform for event sales management.

SmartSpace centralizes event sales data, enabling precise performance analysis and streamlined decision-making. DoubleTree Cheltenham used SmartSpace to replace multiple manual systems, uncover revenue opportunities, and enhance collaboration between sales leaders and event staff.

Top 3 Core Objectives: The DoubleTree Cheltenham aimed to modernize its meetings and events management by improving data accuracy, efficiency, and performance visibility through a centralized solution.

Streamline Operations: Reduce manual data entry and eliminate the need to toggle between multiple systems for reporting and analysis.
Enhance Data Accuracy: Ensure complete, error-free insights by consolidating event data into one centralized platform.
Improve Performance Visibility: Gain real-time insight into conversion, pacing, and competitor data to make informed sales decisions.

"I use SmartSpace the most to track my conversion and see how many inquiries we’ve taken each month, which is really good for us. We see the year-on-year trends and how many inquiries we took in the same month last year against this year."

Nora Tellaria Apraiz

Conference & Events Sales Manager

👍 Conference & Events Sales Manager Nora Tellaria Apraiz said that SmartSpace provides Nora with clear, actionable insights into conversion trends, helping her identify opportunities and drive business growth.:

"I use SmartSpace the most to track my conversion and see how many inquiries we’ve taken each month, which is really good for us. We see the year-on-year trends and how many inquiries we took in the same month last year against this year."

⚖️ The selection process: During their research process, Nora Tellaria Apraiz evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Conference & Events Sales Manager Nora Tellaria Apraiz said, about their decision: "I had a lot of support from our Success Manager, and I know that she is always an email or call away for me to ask questions if I need it."

📈 The results: With SmartSpace, DoubleTree Cheltenham gained a unified view of their meetings and events performance. The platform improved accuracy, saved time, and provided actionable insights that increased conversion rates and team collaboration.