Case Study

How Dream Inn Santa Cruz Drives Revenue and Keeps Guests Informed with Digital Compendium

Amanda McDowell

Canary Technologies · 10月 22, 2025

Dream Inn Santa Cruz adopted Canary’s Digital Compendium to centralize hotel info, make upsells easy to access on mobile, and enhance guest satisfaction, building on its long-time use of Canary’s platform.

Why it matters: A mobile, intuitive compendium turns guest self-service into real revenue. Dream Inn saw upsell demand jump immediately.

The Digital Compendium is a digital hub for menus, amenities, hours and more; guests scan QR codes and request add ons (e.g., wine, late check-out, early check-in) right from their phones.

Top 3 Core Objectives: The team wanted to drive ancillary revenue while keeping guests better informed via an easy, mobile-first experience.

Increase Upsells: Showcase upsell options wherever guests look for information to lift purchase intent and conversion.
Centralize Info: Provide a single, always-updated hub for hotel details, like menus, amenities and hours, accessible by QR code.
Elevate Experience: Make it effortless for guests to navigate the hotel digitally and request add-ons without calling or queuing.

"Right away we had guests requesting upsells like add-on amenities and late check-out."

Dan Smart

Director of Sales and Marketing

👍 Director of Sales and Marketing Dan Smart said that guests quickly engaged with upsells via the compendium:

"Right away we had guests requesting upsells like add-on amenities and late check-out."

⚖️ The selection process: During their research process, Dan Smart evaluated Canary Technologies's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Canary Technologies was the best fit solution:

Director of Sales and Marketing Dan Smart said, about their decision: "We run at 89% occupancy for the year. We need to find other ways to drive revenue. Digital Compendium is another revenue source. It integrates seamlessly with our existing upsells and has already amplified revenue. It pays off!"

📈 The results: In the first month, Dream Inn saw a 48% increase in total upsell requests after implementing Digital Compendium, with strong positive feedback from guests and staff.

+48% upsell requests in month 1.
Guests immediately began requesting upsells like add-on amenities and late check-out.
Compendium placement alongside hotel info amplified existing Dynamic Upsells revenue opportunities.