How Aura Hoteles is using Cloudbeds as the technology foundation for rapid expansion across Spain

OPERATIONS

Aura Hoteles is a technology-led hospitality company that grew from zero to six properties across Galicia within months of launching. With ambitions to expand across Spain and internationally, the group is using Cloudbeds as the foundation for a scalable, highly integrated operating model.

Why it matters: Rather than building an entire hospitality ecosystem from scratch or relying on disconnected tools, Aura chose Cloudbeds as its central platform. The all-in-one approach and Open API give the team the stability to operate today while continuing to build custom technology around its specific needs.

Cloudbeds combines core property management, distribution, guest management, digital marketing capabilities, and an Open API in one ecosystem, allowing Aura to connect its own housekeeping, guest communication, online check-in, and smart lock applications while keeping operations centralized.

Top 3 Core Objectives: Aura needed a technology foundation capable of keeping pace with a fast-growing portfolio without limiting its ability to innovate. The goal was to centralize core hotel operations while retaining the flexibility to build proprietary tools and guest experiences around the platform.

Scale without complexity: With six properties added within months and more planned, Aura needed a system that could support continued portfolio growth without creating a fragmented tech stack across each hotel.
Build custom technology: Aura wanted to develop applications tailored to its operating model rather than being restricted by a traditional PMS. An open API was essential for connecting proprietary tools with a reliable hospitality platform.
Create one connected ecosystem: The founders wanted to minimize the number of separate applications required to run their properties. They needed one central platform for core operations, distribution, guest management, and future capabilities.

Innovators Mentioned

Cloudbeds

JLCR

José Luis Carro Roca

Co-Founder

Aura Hoteles

"Cloudbeds is our base, but we still have our own suite of applications."

José Luis Carro Roca

Co-Founder

👍 Co-Founder José Luis Carro Roca said that For Aura, Cloudbeds provides the foundation without limiting how the company builds its own technology.:

"Cloudbeds is our base, but we still have our own suite of applications."

⚖️ The selection process: During their research process, José Luis Carro Roca evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Co-Founder José Luis Carro Roca said, about their decision: "We wanted a solution that would allow us to grow."

📈 The results: Cloudbeds has given Aura a scalable foundation for its first six properties while allowing the team to continue developing its own technology. Instead of choosing between an established hospitality platform and custom innovation, Aura can combine both as its portfolio grows.