Playpark Hotels scales contactless hospitality across 4 properties with Mews

OPERATIONS

Playpark Hotels, a Lake Tahoe-based independent chain built around contactless hospitality, moved from Cloudbeds to Mews to scale its portfolio. It now runs four properties on one PMS and saw an 11% uplift in direct bookings in one year.

Why it matters: A contactless, lean-staffed model only works if the technology behind it is reliable around the clock. On Cloudbeds, Playpark Hotels faced messaging failures on peak weekends, credit card fees of 3.8%+ and a slow multi-property feature, just as it was acquiring new hotels. Mews gave it a platform built for groups, with embedded payments, automation and portfolio-wide reporting.

Mews PMS with Multi-Property, Online Check-in and Guest Portal, and Mews Payments. Flexkeeping and Atomize, both Mews companies, support housekeeping and forecasting. Akia, Lynx Automation and Power BI integrations complete the guest journey and reporting.

Top 3 Core Objectives: Playpark Hotels needed reliable infrastructure to keep adding properties, deliver a fully contactless guest experience and control payment costs as volume grew.

Scale on reliable infrastructure: Replace a fragile messaging stack and slow multi-property feature to support acquisitions and brand conversions.
Deliver contactless journeys: Offer a consistent, mobile-first arrival experience across properties with lean on-site teams.
Control payment costs: Stop rising card processing fees and simplify reconciliation across multiple properties and devices.

Innovators Mentioned

Mews

Mitchell Murray

CEO

Playpark Hotels

"Mews kills it on data. I can flip through the whole portfolio in a couple of clicks and actually spend my time deciding what to do next."

Mitchell Murray

CEO

👍 CEO Mitchell Murray said that Mitchell Murray says Mews lets him review the whole Playpark portfolio in a couple of clicks and spend his time on decisions.:

"Mews kills it on data. I can flip through the whole portfolio in a couple of clicks and actually spend my time deciding what to do next."

⚖️ The selection process: During their research process, Mitchell Murray evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

CEO Mitchell Murray said, about their decision: "We couldn’t keep scaling a contactless brand on systems that only worked Monday to Friday. With Mews, the tech finally feels as serious about our growth as we are."

📈 The results: Playpark Hotels manages four properties on one PMS, went live at Station House Inn in 10 days and grew direct bookings by 11% in one year.