How City Pop Launched a New Short-Stay Brand With the Right Prices From Day One

OPERATIONS

City Pop runs a hybrid model of serviced apartments, digital guest journeys, and flexible stay lengths across Europe. Launching its short-stay brand City Pop 2NIGHT meant pricing a new product with no historical data, and its previous pricing system was slowing the team down and pushing rates too high.

Why it matters: In a launch or new market, overpricing costs visibility and early traction. City Pop shows that a simple, intuitive pricing system can get a new brand competitive from day one and scale with it.

Within 12 months, pricing went from a bottleneck to a fully integrated part of how City Pop operates and grows.

Top 3 Core Objectives: City Pop set out to build a fast, reliable pricing setup for its new short-stay brand that could scale across European openings.

Day-one competitive pricing: Every new 2Night property opens with zero booking history. City Pop needed prices that matched the local market from the first night, not after months of guesswork.
Simple setup, lean team: Pricing ate hours the team didn’t have. They wanted a tool anyone could pick up quickly, so the team could focus on guests instead of spreadsheets.
Consistent pricing everywhere: With openings across several countries, each property risked drifting into its own pricing logic. City Pop wanted one clear approach that kept rates fair for guests and comparable from city to city.

Innovators Mentioned

RoomPriceGenie

Francesco Borgognoni

CCO

City Pop

"RoomPriceGenie does exactly what we need, without making it unnecessarily complicated."

Francesco Borgognoni

CCO

👍 CCO Francesco Borgognoni said that RoomPriceGenie covers everything City Pop needs and keeps it simple.:

"RoomPriceGenie does exactly what we need, without making it unnecessarily complicated."

⚖️ The selection process: During their research process, Francesco Borgognoni evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

CCO Francesco Borgognoni said, about their decision: "The biggest difference is the simplicity. This is why City Pop switched to RoomPriceGenie after its first system proved too complicated and too slow for growth across several cities."

📈 The results: City Pop now has a simple pricing foundation that saves time, supports faster decisions, and is ready for expansion.

Significantly less time spent on pricing, with fewer manual adjustments
Faster, more confident decisions across properties
Fair, consistent prices without extreme swings, supporting conversion and guest satisfaction