How North South Holiday Park Added $100,000+ in Revenue in a Single Month

OPERATIONS

North South Holiday Park is a family-owned park five minutes from Christchurch Airport, offering cabins, self-contained units, family accommodation, and powered and tent sites. Owner Dan Fraser set every rate himself, checking competitors, occupancy and bookings by hand. The park stayed busy, but it was underpriced in peak season.

Why it matters: A full park doesn't mean the price is right. When demand peaks and availability tightens, the last units sold are often the most underpriced, and that's where the biggest revenue gains sit.

February 2026 revenue up more than $100,000 (50%) compared with the previous year.

Top 3 Core Objectives: Free up the owner's time, take the guesswork out of pricing, and capture what the market would pay in busy periods.

Automate daily pricing: Rate-setting was done manually every day, with hours spent on market research. The goal was to automate it and free up that time.
Faster demand response: Prices didn’t change quickly enough when demand shifted. The goal was to react faster, especially during peak periods.
Stop underpricing peak dates: Rates stayed too low when availability was tight and demand was high. The goal was to price those dates in line with demand.

Innovators Mentioned

RoomPriceGenie

Dan Fraser

Owner and Managing Director

North South Holiday Park

"RoomPriceGenie has confidently pushed our rates much higher than I would ever have set them myself. I trusted the system, and the results have been amazing"

Dan Fraser

Owner and Managing Director

👍 Owner and Managing Director Dan Fraser said that Trusting the system meant charging higher rates than they would have set themselves, with strong results.:

"RoomPriceGenie has confidently pushed our rates much higher than I would ever have set them myself. I trusted the system, and the results have been amazing"

⚖️ The selection process: During their research process, Dan Fraser evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Owner and Managing Director Dan Fraser said, about their decision: "I knew RoomPriceGenie was already being used successfully by several holiday parks across New Zealand, including operators I respected. When one told me they'd increased revenue by 30% over the summer, that was really all I needed to hear."

📈 The results: In its second summer with RoomPriceGenie, North South recorded its strongest results yet, with revenue, average nightly rate and occupancy all up year over year.

February 2026 revenue up more than $100,000, a 50% increase year over year.
Revenue up 10% for the year ending March 2026, with the average nightly rate up $19 and occupancy up 4.6%, from an already high base.
Pricing went from constant manual checking to a quick daily review, with full control to adjust a single day or update rates in bulk.