SiteMinder & Edgar Suites: The perfect alliance between high-end hospitality and technological innovation

OPERATIONS

Created in 2016, Edgar Suites quickly established itself as a benchmark in the high-end aparthotel sector in France. A new generation of aparthotels, Edgar Suites residences combine the flexibility and coziness of an apartment with the comfort and services of a hotel. After conquering Paris, the company then established itself in other major cities in France such as Lille, Bordeaux, Cannes, and soon Nice, Lyon, and Marseille. Each accommodation, often a three-bedroom unit, combines space, design, and hotel services to offer a unique experience. “Our strength is to have taken the best of the hotel industry — cleanliness, quality of service, 24/7 reception — and to combine it with the comfort of a spacious, carefully decorated apartment,” explains Grégoire Benoît, co-founder and director of operations at Edgar Suites. With average stays of 5 days, Edgar Suites attracts a varied clientele: visiting families, business travelers, or remote workers. The brand mainly focuses on neighbourhoods located in the city center. “The most important thing is that our guests feel at home, like locals, with nearby shops and easy access to public transport” Today, the group has more than 20 residences, representing around 1300 rooms spread over more than 600 apartments.

Why it matters: The acquisition of SiteMinder’s Channel Manager in 2020 significantly eased the workload of Edgar Suites’ digital team, which, in its early days in 2016, had to rely heavily on manual data entry.

The fluidity and efficiency of SiteMinder's technology enables the group to refocus on its core business: hospitality.

Top 3 Core Objectives: Edgar Suites aims to welcome and serve guests every day without any technology complications and manual processes.

Automate reservation management: Ensure seamless, bug-free updates of room availability across all channels.
Smooth PMS integration: Perfect synchronisation with Mews property management system.
Increase direct bookings: Drive more profitable direct reservations through global metasearch such as Google.

Innovators Mentioned

Edgar Suites

SiteMinder

GREGOIRE BENOIT

COO

Edgar Suites

"We are not a tech company; we are hoteliers. Our job is to welcome and serve guests every day. That’s why we chose SiteMinder, the best channel manager on the market."

GREGOIRE BENOIT

COO

👍 COO GREGOIRE BENOIT said that optimising reservation management with SiteMinder:

"We are not a tech company; we are hoteliers. Our job is to welcome and serve guests every day. That’s why we chose SiteMinder, the best channel manager on the market."

⚖️ The selection process: During their research process, GREGOIRE BENOIT evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

COO GREGOIRE BENOIT said, about their decision: "It's simply the number 1 on the market. There are no regrets, even five years after our choice. If you're looking for a reliable, smooth, and bug-free channel manager, this is the one for you."

📈 The results: Where the digital reception team once had to manage manual errors daily, they now encounter almost no incidents." This operational transformation has enabled Edgar Suites to maintain their high standards - being "voted best host in France on Airbnb and obtained a score of 9.5/10 on Booking.com.

No more overbookings or reservation errors, and operational teams are freed from time-consuming tasks.
The use of SiteMinder has increased bookings by approximately 10% by ensuring the right price, at the right time, on the right channel.
Reduced dependency on third-party platforms while maintaining strong brand image.