HOMA Elevates it’s Distribution and Simplifies Direct Bookings with SiteMinder as Thai Reservation Volumes Soar 75% Over Pre-Pandemic Levels

OPERATIONS

HOMA has engaged SiteMinder, the world’s leading open hotel commerce platform, to help elevate its distribution strategy and make it easier for guests to book directly online, as reservation volumes to Thai properties extend above 75% of their pre-pandemic levels.

Why it matters: Discussing the motivations behind the new partnership, Luca Dotti, the founder and managing director at HOMA says, “As international travellers return to Thailand we know that they have different needs to before the pandemic began, and are seeking out properties that are not only sustainable and community-minded, but that offer a seamless digital journey too. After a boom in e-commerce, consumers know what a good online experience is, and are demanding it at each and every touch point.

Homa hotels found in SiteMinder the perfect fit to help them distribute all available rooms across the largest network of online booking channels seamlessly

Top 3 Core Objectives: HOMA offers flexible long and short-term leases that allow guests to book stays ranging from one day to one year, which Dotti explains creates unique commercial opportunities that SiteMinder is helping to maximise.

Maximise commercial opportunities: SiteMinder’s market vice president – Asia Pacific, Bradley Haines says that HOMA exemplifies the astute growth mindset emerging among local hospitality leaders as the race to be check-in ready returns, with increased arrivals of international travellers due over the coming year.

Innovators Mentioned

Homa

SiteMinder

Luca Dotti

Founder and Managing Director

Homa

"“We are a transformative business in the Southeast Asian market, in that guests can easily book stays of a varied length and be confident in the consistency of their experience. This allows our trademark sense of community to build, but from a technical perspective also enables us to be nimble with our pricing, and create high-yield opportunities for those looking at shorter period stays, such as returning international guests""

Luca Dotti

Founder and Managing Director

👍 Founder and Managing Director Luca Dotti said that "As we expand, SiteMinder’s platform will be key to us delivering on these more profitable, shorter-term opportunities, and extending our direct booking ratio to above 50% of all bookings in the process.”:

"“We are a transformative business in the Southeast Asian market, in that guests can easily book stays of a varied length and be confident in the consistency of their experience. This allows our trademark sense of community to build, but from a technical perspective also enables us to be nimble with our pricing, and create high-yield opportunities for those looking at shorter period stays, such as returning international guests""

⚖️ The selection process: During their research process, Luca Dotti evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Founder and Managing Director Luca Dotti said, about their decision: ""With SiteMinder, we love that we’re partnering with a like-minded global business that’s constantly innovating and creating new, easy-to-use product iterations, so we can improve how we’re engaging with our guests, as travel returns.”"

📈 The results: "The always-on nature of being an accommodation provider has never been more apparent, and as we enter a new era for the industry, we’re delighted that HOMA now has the necessary technology to achieve their commercial goals and create a more holistic distribution strategy that aligns with the quality and sophistication of the other aspects of their business.”

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Elevated distribution strategy
Making it easier for guests to book directly online