Case Study

The RuMa Hotel and Residences chose SiteMinder and never looked back

Ereena Rosli

SiteMinder · 12月 09, 2022

The RuMa is a multiple award-winning property that prides itself on offering guests a home-like sanctuary away from the hustle and bustle of the downtown city environment. All guests will find something they love with 11 room-types to choose from, dining rooms that celebrate local flavour, bars that cater for any taste, and an entire floor dedicated to wellness. There’s even a barber, gym, and infinity pool!

Why it matters: Ms. Annie Hong, Revenue and Reservations Manager, said the guest experience from start to finish has been a priority since the hotel opened its doors in 2018.

“Great guest experience starts from the moment the guest checks-in and doesn’t end until the guest checks-out. It’s a high focus for us to ensure any concerns or challenges guests have are being addressed in the most effective way, through every part of their stay.”

Top 3 Core Objectives: The last decade has seen drastic change in the hospitality business model. With the rapid growth of online travel agents and Bedbanks, the channel manager solutions from SiteMinder provides us a one stop solution to integrate all different online booking platforms for daily task execution.

Better guest experience: Part of the challenge at a hotel is having the time and flexibility to place as much attention on guests as they require. This is why technology is such a great enabler for the world’s leading hotel b
Decrease manual tasks: While using a platform like SiteMinder may feel better, it’s always important to understand the bottom line impact for a hotel. For Annie and the team, time is money and the savings have been many.
Great customer service: In a very volatile environment, it is important to have a realiable support team available at all times when customers like The Ruma need us

"Knowing that hoteliers are facing new challenges each year, SiteMinder always strives to improve its features and introduce new products - so properties can continue enjoying results like The RuMa has seen…"

Annie Hong Hong

Revenue and Reservations Manager

👍 Revenue and Reservations Manager Annie Hong Hong said that “SiteMinder has also improved their solutions by providing business analytic tools. It is stable in terms of integration and the troubleshooting from the support team is efficient too.”:

"Knowing that hoteliers are facing new challenges each year, SiteMinder always strives to improve its features and introduce new products - so properties can continue enjoying results like The RuMa has seen…"

⚖️ The selection process: During their research process, Annie Hong Hong evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Revenue and Reservations Manager Annie Hong Hong said, about their decision: "“The last decade has seen drastic change in the hospitality business model. With the rapid growth of online travel agents and Bedbanks, the channel manager solutions from SiteMinder provides us a one stop solution to integrate all different online booking platforms for daily task execution,” she explained."

📈 The results: For the past five years, The RuMa has been taking advantage of SiteMinder’s channel manager and PMS integration features to smooth out its distribution strategy.

2-4 hours daily savings by reducing manual execution on pricing strategy
It works effectively and efficiently, and when market demand fluctuates we are able to change our pricing strategy in a timely manner, to optimise the business opportunity
Free up time for our guests