Hollywood Hotel — Streamlining Revenue and Saving Time

REVENUE MANAGEMENT

Hollywood Hotel in Los Angeles swapped manual pricing for Atomize (integrated with Mews) and quickly turned guesswork into always-on, automated revenue optimization—freeing staff time and delivering forecasting precision within ~10% of actuals month-long.

Why it matters: Before Atomize, pricing was reactive and labor-intensive; updates happened when someone had time, not when demand shifted. With Atomize connected to their PMS, rates now adjust continuously in the background, reflecting live demand and market signals. Forecasts stay close to actuals (around the 10% mark cited in the story), which boosts confidence in planning, staffing, and owner reporting. Operationally, fewer people need to touch pricing; leadership and revenue management oversee strategy while the rest of the team concentrates on service and upsell opportunities.

Atomize is an AI-driven revenue management system that automates real-time price optimization and demand forecasting. Connected natively with the Mews PMS, it ingests live booking and market signals to recommend—and execute—rate updates continuously. For Hollywood Hotel, Atomize replaced manual pricing with automated, integrated workflows: rates now adjust automatically, forecasts stay reliably close to actuals (~10%), and only leadership/revenue management touches the tool daily while the rest of the team concentrates on operations and guest experience.

Top 3 Core Objectives: Hollywood Hotel aimed to replace time-consuming manual pricing with an intuitive, automated RMS that could react to real demand and give them confidence about when to push rates. They also wanted tight, native integration with Mews to avoid data silos and streamline day-to-day operations.

Automate revenue management: Hollywood Hotel wanted to eliminate manual, time-consuming rate updates by introducing a system that could automatically adjust prices based on real-time demand.
Improve pricing confidence: They sought better insight and control over when to push or adjust rates, using data-driven forecasts instead of intuition.
Ensure seamless system integration: The team wanted an RMS that integrates natively with Mews to keep data synchronized, reduce errors, and simplify daily operations.

Innovators Mentioned

Hollywood Hotel

Atomize

Jeff Zarrinnam

CEO

Hollywood Hotel

"“The time saved has been tremendous. Forecast accuracy has been within 10% from the start of the month to the end — that’s been pretty good.”"

Jeff Zarrinnam

CEO

👍 CEO Jeff Zarrinnam said that Hollywood Hotel reports saving significant time while maintaining forecast accuracy consistently within 10% throughout each month.:

"“The time saved has been tremendous. Forecast accuracy has been within 10% from the start of the month to the end — that’s been pretty good.”"

⚖️ The selection process: During their research process, Jeff Zarrinnam also researched IDeaS, Duetto, and ultimately decided Atomize was the best fit for them.

CEO Jeff Zarrinnam said, about their decision: "“The integration toggle from within Mews is great.”"

📈 The results: After implementing Atomize with Mews, Hollywood Hotel moved from manual pricing to always-on automation, saving substantial staff time while keeping monthly forecasts within ~10% of actuals. The team no longer needs to babysit rates, freeing them to focus on operations and guest experience.

Forecast accuracy improved to within ~10% of actuals, ensuring more reliable performance tracking and better decision-making.
Substantial time savings achieved through automated, real-time rate adjustments that eliminated manual pricing tasks.
More efficient operations, with only key management overseeing revenue strategy while the wider team focuses on delivering exceptional guest experiences.

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