Having successfully integrated Mews into their operational framework, Opus 16 recognized a crucial aspect of their business that needed further refinement: their revenue management strategy. A key challenge they faced was the labor-intensive and manual approach to determining prices. This is where Atomize entered the picture. Launched in May 2022 Atomize empowered Opus 16 with a revolutionary real-time revenue management system. More than just automation, the platform delivered a comprehensive solution, constantly gathering and analyzing data, and adjusting prices throughout the year, even projecting as far as 365 days ahead. The requirement for manual oversight was significantly reduced. A standout feature influencing the selection of Atomize is its ability to determine a hotel’s price elasticity in relation to competitors—a core element of Atomize’s pricing algorithm. By intricately analyzing comp set data, Atomize assists its customers in striking the perfect balance between optimizing occupancy, average daily rate (ADR), and overall revenue.

Decrease manual labour: A key challenge for Opus 16 was the labor-intensive and manual approach to determining prices. A process they wanted to automate as much as possible.

Pinpoint price elasticity: For a high-end establishment like Opus 16, which operates within Bergen’s upscale, top-tier segment, sustaining a high ADR is pivotal to upholding and amplifying the brand’s prestige. Using Atomize, Opus 16 has not only maintained its ADR but also witnessed significant growth in both ADR and RevPAR metrics.

Navigate seasonality: While the periods of high and low demand have remained largely consistent, there are notable differences in booking behaviours and pricing expectations. Local guests typically have a shorter booking window and varying willingness to pay compared to international tourists. Furthermore, pricing expectations can differ even among international markets.