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REVENUE MANAGEMENT
Room-Type Strategy Drives Revenue for Hotel Peter and Paul
Verified case study
Hotel Tech Report has reached out to hoteliers at ASH Hotels to verify this case study.
Hotel Peter and Paul in New Orleans is a landmark property from ASH Hotels. It is a historic church, schoolhouse, rectory, and convent, reborn into a luxury 71-room boutique hotel located in the heart of New Orleans' modish Faubourg Marigny district. Such a unique property needed a unique revenue strategy.
Why it matters:
When it comes to room types, Hotel Peter and Paul likes to keep things interesting, with no two rooms alike.
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Featuring petite, bunk and loft room types, and suites named ‘Convent Classic’, ‘Mother Superior’ and ‘The Rector's Repose’, pricing by room type is now a central component to the hotel’s revenue strategy.
Top 3 Core Objectives:
Hotel Peter and Paul has followed the central strategy of ASH Hotels in making driving direct business a priority.
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Driving Direct Business: ASH Hotels believes that a direct approach is a more profitable approach as it eliminates OTA commissions and, as an independent owner/operator there are also no franchise fees, which are common with big brands.
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Improving Speed to Market: Speed to market is also important. Revenue leadership can create promotions in reaction to market opportunities and go live with them instantly.
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Direct Bookings Growth: In 2019 Hotel Peter and Paul pulled 45% of direct bookings. By 2022, that had increased to 84%.
Innovators Mentioned
ASH Hotels
Duetto
NJ
Nathalie Jordi
Hotel Tech Report reached out to Nathalie Jordi who verified this case study.
Managing Partner, Hotel Peter and Paul
ASH Hotels
NK
Nick Knight
Hotel Tech Report reached out to Nick Knight who verified this case study.
National Director of Revenue and Distribution, ASH Hotels.
ASH Hotels
"WOW, we have really made a lot of strides since the dark ages (pre-Duetto) when we were just using a free booking engine. I'm really excited by how far we've come."
Nathalie Jordi
Managing Partner, Hotel Peter and Paul
👍 Managing Partner, Hotel Peter and Paul
Nathalie Jordi
said that Hotel Peter and Paul has seen great achievements from Duetto adoption.:
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"WOW, we have really made a lot of strides since the dark ages (pre-Duetto) when we were just using a free booking engine. I'm really excited by how far we've come."
⚖️ The selection process:
During their research process, Nick Knight
evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:
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National Director of Revenue and Distribution, ASH Hotels. Nick Knight said, about their decision: "The automation I really like in Duetto is the pricing strategy and the room type strategies. It’s hard to maximize on high occupancy points down to the minutia of room type each day, it’s a lot of manual work. Getting those variable driven parameters automated is extremely helpful."
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The results:
Room-type pricing strategies have driven the most success. Hotel Peter & Paul saw immediate increases in room rates once Duetto was employed, with a big ADR lift.
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Hotel Peter and Paul saw a 39.5% uplift in ADR from 2019 to 2022.
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Hotel Peter and Paul saw a 40% increase in room revenue when comparing room revenue achieved in the full year 2019 to room revenue achieved in 2022.
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Hotel Peter and Paul saw occupancy return to pre-pandemic levels in 2022, recovering from a 20% drop in occupancy in 2021
