How Grupo Posadas put 82% of its portfolio at the top of the RGI Index with Duetto

REVENUE MANAGEMENT

Back in 2016, Grupo Posadas was relying on an old revenue management system (RMS) and fixed BAR levels, which limited pricing flexibility as the company expanded. With nearly 200 properties and a dynamic market, the brand needed a more adaptive revenue strategy. And that’s where Duetto came in, transforming pricing, forecasting, and distribution.

Why it matters: The brand adopted Duetto’s RMS and embraced its Open Pricing methodology, gaining the flexibility to move away from static BAR levels and dynamically adjust rates by segment, channel, and room type.

This shift didn’t just improve day-to-day operations, it fueled nearly a decade of year-on-year growth in revenue and occupancy, cementing Grupo Posadas market leadership across its portfolio.

Top 3 Core Objectives: Grupo Posadas needed to transition to a modern RMS that would automate rate updates, provide reliable reporting, and deliver actionable forecasting so our teams could focus on strategy.

Modernize pricing: The brand wanted to move away from fixed BAR levels and embrace Open Pricing: a flexible methodology that allows rates to be adjusted dynamically by segment, channel, and room type to capture demand more effectively.
Increase efficiency: Grupo Posadas wanted to automate manual processes so revenue leaders could focus on strategy instead of repetitive tasks.
Future-proof strategy: They wanted to leverage Duetto’s forward-looking data to anticipate market shifts and proactively optimize pricing.

Innovators Mentioned

Grupo Posadas

Duetto

Erick Valdespino

Head of Revenue Strategy Pricing & Revenue Management

Grupo Posadas

"With Duetto, we’ve been able to dedicate more time to strategy, analysis, and forecasting, instead of manual tasks. The system has been central to driving both growth and efficiency across our portfolio."

Erick Valdespino

Head of Revenue Strategy Pricing & Revenue Management

👍 Head of Revenue Strategy Pricing & Revenue Management Erick Valdespino said that The system capabilities enabled Grupo Posadas to focus on strategy while achieving growth and market leadership.:

"With Duetto, we’ve been able to dedicate more time to strategy, analysis, and forecasting, instead of manual tasks. The system has been central to driving both growth and efficiency across our portfolio."

⚖️ The selection process: During their research process, Erick Valdespino evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

Head of Revenue Strategy Pricing & Revenue Management Erick Valdespino said, about their decision: "We chose Duetto because of its Open Pricing methodology, forward-looking data, and the dedicated support team that understood our business."

📈 The results: By implementing Duetto, Grupo Posadas gained the tools, data, and support to achieve nearly a decade of consistent growth and market leadership.

RGI leadership. 82% of the brand properties rank 1st or 2nd in their competitive set.
Sustained growth. Grupo Posadas has experienced a consistent year-on-year RevPAR increase, including a 4% market share growth despite current main inbound market challenges.
Operational efficiency. The system’s automation boosted the brand’s productivity, with Autopilot acceptance reaching 92% across the portfolio.

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