Case Study

UAE portfolio achieves 22% RevPAR increase with Duetto

Leighton Osbourne

Duetto · 1月 30, 2025

Jannah Hotels & Resorts adopted automation to overcome their forecast accuracy challenges and transform their rate management, significantly improving their revenue in the highly competitive Middle Eastern market.

Why it matters: Across their five properties, Jannah relied heavily on manual processes, managing rates on a daily basis. This took up a significant amount of their time, meaning they couldn’t keep up with the fluctuating demand present in the Middle East.

The team also experienced challenges with manual forecasting, which relied solely on business on the books and last year's performance. This approach didn’t give them a full picture of market changes, leading to inaccurate rate recommendations and lost revenue. It was clear they needed a more agile, data-driven solution.

Top 3 Core Objectives: Jannah needed a tool to help them automate their manual processes and save them time. They knew that technology was going to play a big role in this, so they set out to find a revenue management system (RMS) that could support their growing portfolio.

Increase revPAR: The team wanted to adjust their pricing in real time in response to sudden shifts in demand, like major events and exhibitions.
Improve ADR: Jannah aimed to improve their forecast accuracy to take the guesswork out of building budgets and to create effective strategies to tackle the five core seasons in the Middle East.
Streamline processes: The team sought access to live reports that were suitable for owners and executive-level team members, without needing to manipulate data externally.

"Most importantly, I go home on time, back to my family, with peace of mind that Duetto is ready to take action."

Ossama Charrouf

Corporate Director of Commercial and Development

👍 Corporate Director of Commercial and Development Ossama Charrouf said that The team’s rate changes are now automated, their forecasts are more accurate, they’re more reactive during high-demand periods, and have access to live reports.:

"Most importantly, I go home on time, back to my family, with peace of mind that Duetto is ready to take action."

⚖️ The selection process: During their research process, Ossama Charrouf evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

Corporate Director of Commercial and Development Ossama Charrouf said, about their decision: "In the Middle East, there’s an emotional component to our decision making; we’re people that give business to those who support us and provide us with exceptional service. And Duetto showcased that from our first interaction and continues to do so today — they’ve built a partnership with us."

📈 The results: The team saw significant return on investment after implementing our GameChanger, ScoreBoard, and BlockBuster solutions over the last two years.

The Jannah Burj Al Sarab property achieved RevPAR growth of 57%, with a 22% RevPAR increase across the team’s entire portfolio. They’ve also seen year-on-year RevPAR growth of 19% for their Abu Dhabi and Dubai hotels, and 7.5% for their Ras Al Khaimah apartments and villas.
Jannah Burj Al Sarab excelled again achieving a 34% increase in ADR, while ADR for Jannah’s five properties grew by 4.8%.
The team reduced their manual tasks and saved time, allowing them to focus on other commercial strategies.