How Savoy Westend Hotel Transformed Operations and Doubled Direct Revenue with Exely

REVENUE MANAGEMENT

Savoy Westend Hotel faced a complex booking structure with over 80 rate plans that made online booking confusing and reduced direct reservations. After restructuring their system with Exely, the hotel simplified the booking journey and improved pricing flexibility. As a result, their website became the main source of bookings, outperforming OTAs.

Why it matters: Savoy Westend Hotel needed a way to simplify a highly complex booking structure that combined medical and leisure offers, so guests could easily understand and book the right stay without confusion.

With Exely, the hotel reorganized more than 80 rate plans into clear segments, separating leisure stays from medical packages. Using the Exely Booking Engine and Channel Manager, they improved the booking flow on the website, enabled more flexible pricing and promotions, and ensured real-time synchronization of availability and rates across all channels.

Top 3 Core Objectives: To simplify a complex booking structure, improve rate plan management, and transform the hotel website into a high-performing direct booking channel.

Structure and simplify rate: The hotel had over 80 rate plans combining medical treatment packages and seasonal leisure offers, which created an overwhelming booking experience for guests and required better organization.
Improve pricing flexibility and: The hotel lacked flexibility to manage dynamic pricing and promotions effectively and could not react quickly to market changes using the previous system.
Increase direct website performance: The website was not contributing to revenue, and most guests preferred OTAs instead of booking directly through the hotel’s website.

Innovators Mentioned

Exely

Ms. Ada

Deputy Manager/Sales & Marketing Director

Savoy Westend Hotel

"Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, and the system didn’t allow us to react quickly to market changes."

Ms. Ada

Deputy Manager/Sales & Marketing Director

👍 Deputy Manager/Sales & Marketing Director Ms. Ada said that The previous system limited the hotel's ability to manage dynamic pricing, promotions, and respond efficiently to market changes.:

"Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, and the system didn’t allow us to react quickly to market changes."

⚖️ The selection process: During their research process, Ms. Ada evaluated Exely's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Exely was the best fit solution:

Deputy Manager/Sales & Marketing Director Ms. Ada said, about their decision: "Thank you for always being so responsive. Our hotel runs at a fast pace — there’s no room for stagnation. The Exely team is consistently proactive: even when our manager is on vacation, there’s always someone ready to step in. The system is intuitive, and once our CSM explains something, we rarely need to ask again. Today, our website consistently ranks #1 for bookings — ahead of all OTAs, including the biggest names. I check the stats every morning, and direct sales always come out on top with a significant lead. That’s a powerful result, and we aim to grow it even further."

📈 The results: After implementing Exely Solutions, Savoy Westend Hotel significantly improved its direct booking performance, doubling direct bookings and making the website the leading revenue channel ahead of OTAs.

Direct bookings doubled after implementation of Exely Solutions.
Website conversion rate increased from 1.7% to 3.5%, meaning nearly twice as many visitors completed bookings.
The hotel’s official website became the #1 sales channel, consistently outperforming all OTA channels in revenue.