How a City Hotel in Estonia Achieved +24% Revenue Growth with hotellab RMS

REVENUE MANAGEMENT

Managing revenue without a dedicated revenue manager can make it difficult for hotel teams to balance daily pricing decisions with broader commercial goals. My City Hotel, a 67-room boutique hotel in Tallinn, was looking for a way to automate routine revenue management tasks, improve pricing decisions, and increase revenue without adding headcount.

Why it matters: Many independent hotels do not have a dedicated revenue manager. This case study shows how automation and pricing recommendations helped a city hotel improve occupancy, RevPAR, and overall revenue performance.

hotellab is a revenue management system that analyzes booking pace, market demand, competitor pricing, and historical performance to recommend and automate pricing decisions. For My City Hotel, hotellab RMS was implemented to automate daily revenue management activities, support pricing decisions, and reduce the amount of time spent on manual revenue management tasks.

Top 3 Core Objectives: The key priority was to automate day-to-day pricing while keeping the team in control of its overall commercial strategy.

Increase Occupancy: The hotel wanted to grow occupancy while maintaining control over its pricing strategy and market positioning.
Automate Revenue Management: Without an in-house revenue manager, the team needed a solution that could automate routine pricing tasks and support better commercial decision-making.

Innovators Mentioned

My City Hotel Tallin

hotellab

Kristjan Saar

General Manager

My City Hotel Tallin

"The hotel saw significant revenue growth while relying on hotellab RMS to automate pricing decisions and respond to market changes."

Kristjan Saar

General Manager

👍 General Manager Kristjan Saar said that "As the General Manager of My City Hotel, overseeing our operations and striving for revenue enhancement is my prime focus. Implementing hotellab RMS has been transformative, directly contributing to a 24% growth in revenue. The system’s accurate price updates and insightful recommendations have proven dependable, allowing us to adjust dynamically to market demands.":

"The hotel saw significant revenue growth while relying on hotellab RMS to automate pricing decisions and respond to market changes."

⚖️ The selection process: During their research process, Kristjan Saar evaluated hotellab's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that hotellab was the best fit solution:

General Manager Kristjan Saar said, about their decision: "The key factors that influenced our decision to choose hotellab were the personalized algorithms, which were not available in other RMS solutions previously used."

📈 The results: After implementing hotellab RMS and integrating it with Mews, My City Hotel improved both operational efficiency and commercial performance. The hotel exceeded budget expectations while increasing occupancy, RevPAR, and total revenue.