ANA Hotels Drives Revenue Growth and Efficiency with G3 RMS

REVENUE MANAGEMENT

ANA Hotels, Romania’s leading hotel group, transformed its revenue management operations by implementing IDeaS G3 RMS. By eliminating manual processes, the chain increased ADR by up to 23% and gained the agility needed to respond to a fast-moving market with confidence and speed.

Why it matters: This case demonstrates how a multi-property hotel group overcame inefficiencies, eliminated missed revenue opportunities, and gained a competitive edge with dynamic pricing and automation at scale.

G3 RMS automates rate recommendations and offers advanced forecasting, replacing manual, time-intensive pricing strategies. ANA Hotels reduced time spent on pricing, achieved up to 23% ADR growth, and significantly improved occupancy across multiple properties.

Top 3 Core Objectives: ANA Hotels aimed to eliminate manual rate-setting processes, increase pricing agility, and improve revenue performance through a data-driven, scalable solution.

Replace Manual Processes: Adjusting rates for the year took up to two weeks, slowing operations and decision-making. The team sought automation to reclaim time and improve responsiveness.
Capture Missed Revenue: The old system led to missed revenue opportunities due to slow reactions to market changes. G3 RMS now ensures timely and optimized pricing adjustments.
Enable Strategic Focus: By trusting G3 RMS to manage pricing, the team can now focus on high-value initiatives that further drive business growth and competitive positioning.

Innovators Mentioned

ANA Hotels

IDeaS

Ionela Alexii

Sales Director

ANA Hotels

"I’m confident that even when I don’t have the time to review the system, G3 RMS is making accurate recommendations and performing exactly as configured."

Ionela Alexii

Sales Director

👍 Sales Director Ionela Alexii said that The system's automation delivers accurate results with minimal oversight, giving the team peace of mind and more time to focus on strategy.:

"I’m confident that even when I don’t have the time to review the system, G3 RMS is making accurate recommendations and performing exactly as configured."

⚖️ The selection process: During their research process, Ionela Alexii evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Sales Director Ionela Alexii said, about their decision: "We chose G3 RMS because of its strong reputation, seamless integration, and the robust support from the IDeaS team—it was the right choice for our future."

📈 The results: The adoption of G3 RMS led to immediate improvements in pricing performance, with ADR growth of 3–23% across properties, higher occupancy, and a shift toward faster, more strategic revenue decisions.