Case Study

Aquilini Attains a Rapid Return on Its IDeaS Investment

Kathryn Atterberry

IDeaS · 12月 12, 2022

The Aquilini Investment Group is a family-owned-and-operated enterprise with a diverse network of companies. Its holdings include 10 Canadian hotels under its hospitality umbrella. Two of those properties rebranded from Holiday Inn Express locations in 2015 and have operated as independents ever since. The 100-room Atrium Inn Vancouver and 160-room Hotel Faubourg Montreal each benefits from a healthy tourism industry with a thriving leisure segment and strategic central locations.

Why it matters: The decision to go independent at the Atrium and Faubourg left its revenue management team operating in an entirely manual environment.

Despite recent revenue growth at both properties, Aquilini’s director of revenue optimization, Tammy White, recognized the growing need for an automated revenue management system (RMS) to amplify Aquilini’s revenue strategy and enhance its profitability and productivity.

Top 3 Core Objectives: Managing revenue in the dark

Need to automate: A lack of historical insights and forward-looking, demand-based, data-driven intelligence had left White feeling especially in the dark when making critical decisions.
Incorporate analytics: A system that complements and enhances their existing pricing strategy
Smooth integration with PMS: Both the Atrium and Faubourg use Oracle’s OPERA

"Overall I am assured IDeaS has the best possible solution for us, said White. G3 RMS allows us to make decisions every day with a 365-view of the future versus only being able to look out 45 to 60 days—and it’s done automatically. I’m in the system at least three times every day. It’s good to know where I’m sitting versus budget, and if any issue arises, I can quickly dig in to find the best solution."

Tammy White

Directore, Revenue Optimization

👍 Directore, Revenue Optimization Tammy White said that The implementation process ran smoothly, and IDeaS had the system fully configured in about two weeks at both properties.:

"Overall I am assured IDeaS has the best possible solution for us, said White. G3 RMS allows us to make decisions every day with a 365-view of the future versus only being able to look out 45 to 60 days—and it’s done automatically. I’m in the system at least three times every day. It’s good to know where I’m sitting versus budget, and if any issue arises, I can quickly dig in to find the best solution."

⚖️ The selection process: During their research process, Tammy White evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Directore, Revenue Optimization Tammy White said, about their decision: "It’s been phenomenal working with IDeaS since the get-go,” said White. “I’ve been so impressed with the level of service provided—I brag about it all the time. I’m looking forward to bringing more hotels on the system."

📈 The results: Working for a private, family-owned business, White knew the importance of being able to demonstrate a clear return on investment with IDeaS.

Complete ROI within three months of implementation
Atrium Inn: $25 RevPAR uplift; $10 ADR increase; 12% greater occupancy
Hotel Faubourg: $11 RevPAR uplift; $5 ADR increase; 6% greater occupancy