Case Study

Staycity Aparthotels – Early Adopters of IDeaS Optix for G3 RMS

Kathryn Atterberry

IDeaS · 12月 13, 2022

Staycity Aparthotels offers the perfect blend of home and hotel. With nearly 30 aparthotels—and growing fast—Staycity is strategically positioned in many of Europe’s most attractive destination markets.

Why it matters: An expanding portfolio and unique hospitality business model requires granular commercial intelligence and data-driven strategies to succeed, especially when it comes to revenue management. Paula Mullaney, Commercial Director, and Emma Buckley, Head of Revenue Management, oversee Staycity’s revenue team. They’ve leveraged IDeaS since 2014 to optimize their cluster revenue management approach, assigning one revenue manager to every four to seven aparthotels.

Staycity’s manual processes for conducting portfolio-wide data analysis were time-consuming but necessary, taking time away from strategy.

Top 3 Core Objectives: IDeaS worked to swiftly implement Optix across Staycity’s portfolio, integrating the module seamlessly with their existing G3 RMS installs. To ensure speedy adoption, IDeaS also provided one-to-one strategic support from an IDeaS industry consultant, who created tailored workshops that helped Staycity maximize their new technology investment.

Implement time savings: Move away from reliance on custom reporting
Improve performance: Not using outdated, inaccurate insights and reports
Enhance team skill set: Elevate organization-wide capabilities to be more confidently strategic

"Optix has become the revenue team’s go-to first thing each day, but I’m using it every day as well, in every meeting, along with the other heads of our commercial team in Ireland, France, Italy, and Germany. We are all seeing Optix as our one source of the truth."

Paula Mullaney

Commercial Director at Staycity Aparthotels

👍 Commercial Director at Staycity Aparthotels Paula Mullaney said that the ease of use has given the Staycity team so much more time for analysis:

"Optix has become the revenue team’s go-to first thing each day, but I’m using it every day as well, in every meeting, along with the other heads of our commercial team in Ireland, France, Italy, and Germany. We are all seeing Optix as our one source of the truth."

⚖️ The selection process: During their research process, Emma Buckley evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Head of Revenue Management Emma Buckley said, about their decision: "The workshops were fantastic and a positive coaching experience for us all. The entire IDeaS team we worked with has the right background and understood what we needed at every level."

📈 The results: In just a few months’ time, Optix has become a mission critical tool for Staycity’s commercial team. The easy-to-use analysis and custom reporting has provided significant time savings and elevated their organization-wide capabilities to be more confidently strategic than ever before.

Elevated the strategic and analytical skills of the cluster revenue management team
Eliminated hours upon hours of weekly manual data analysis tasks
Provided an accurate and reliable source of the truth for all levels of the organization