Case Study

How the Holiday Inn Express Yerevan uses Rate Insight and Lighthouse Business Intelligence to Enhance Revenue Management and Stay Competitive

Joe Hanly

Lighthouse · 11月 13, 2024

Holiday Inn Express Yerevan utilizes Lighthouse's Rate Insight and Business Intelligence tools to enhance its revenue management strategy, optimize pricing, and navigate a challenging market environment.

Why it matters: For hotels in competitive and complex markets, real-time data and strategic insights are essential to staying competitive and making informed decisions quickly.

Lighthouse’s Rate Insight and Business Intelligence tools allow Holiday Inn Express Yerevan to monitor competitor pricing, analyze booking dynamics, and make timely adjustments, resulting in optimized pricing and streamlined decision-making processes.

Top 3 Core Objectives: Holiday Inn Express Yerevan sought to strengthen its revenue management approach by improving pricing accuracy, gaining real-time insights into market demand, and enhancing the efficiency of its operations.

Optimize Pricing Competitiveness: The hotel aimed to maintain timely and competitive pricing by closely monitoring competitor rates and promotions in a fluctuating market.
Enhance Market Analysis: They wanted to gain a clearer understanding of booking dynamics and demand trends, especially given their reliance on travelers from Russia and neighboring regions.
Improve Operational Efficiency: The hotel needed tools that were user-friendly and reduced the time spent on manual rate checks and market analysis.

"Streamlining our operations with Rate Insight and Lighthouse Business Intelligence has made it much easier to keep our rates competitive and make faster decisions. We used to spend hours on manual checks, but now we can do this several times a day in just a few minutes."

Arsen Mkrtchyan

Sales and Marketing manager

👍 Sales and Marketing manager Arsen Mkrtchyan said that Enhancing operational efficiency was essential for Holiday Inn Express Yerevan to remain competitive in a dynamic market.:

"Streamlining our operations with Rate Insight and Lighthouse Business Intelligence has made it much easier to keep our rates competitive and make faster decisions. We used to spend hours on manual checks, but now we can do this several times a day in just a few minutes."

⚖️ The selection process: During their research process, Arsen Mkrtchyan evaluated Lighthouse's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Lighthouse was the best fit solution:

Sales and Marketing manager Arsen Mkrtchyan said, about their decision: "These tools are incredibly user-friendly and have saved us so much time. Instead of spending two hours a day preparing a report, I can have all the information I need in 15 minutes and then make decisions much more quickly."

📈 The results: Holiday Inn Express Yerevan successfully leveraged Lighthouse’s tools to achieve competitive pricing, gain actionable insights into market dynamics, and streamline its revenue management operations

Achieved timely and competitive pricing in a complex market, enabling the hotel to quickly respond to shifts in demand.
Gained a clear understanding of booking patterns and competitor strategies, allowing them to make more accurate pricing decisions.
Streamlined decision-making with user-friendly tools, saving time and enabling quicker, data-informed adjustments.