"Rate Insight displays all the live data we need on a single screen, so we can check our rates against the compset every morning in just minutes"

Reacting to market changes: I can look at rates by channel or check who has the lowest best flexible rate (BFR). The ability to drill down shows me the discounts our competitors are offering and allows me to easily monitor our positioning. It also lets me gauge how much demand other hotels have. Since we can do this so quickly now, we can better react to changes in the market and make decisions that allow us to keep our rates and conditions competitive.

Understanding the post-pandemic market: In the past, we used a combination of historical data and compset information from our sales managers to predict business development. This worked for us since we knew our market and its patterns well. The pandemic changed that since it turned well-established trends upside down and made historical data all but obsolete. When the recovery phase began in Korea, demand picked up quickly but of course, the majority of the market was focused on winning the same segment. We used Market Insight to see where demand was developing well in advance. The tool’s metasearch analysis and its flight search data revealed the domestic and international source markets where travellers were planning trips to Seoul. We used Revenue Insight to learn that international guests were now booking longer stays.