Meininger Hotels joins the Oaky family

REVENUE MANAGEMENT

Headquartered in Berlin, Germany, MEININGER Hotels brings together the best of hostels and hotels. With the many lively spaces available at their properties, Oaky brings opportunities to enhance the stay for each type of guest, whether it's a student, a family, a solo traveller or even a business guest.

Why it matters: Oaky uses engaging, modern guest communication to promote targeted, personalised offers and increase the value of every booking. MEININGER can automate this process via Oaky and offer all guests the chance to customise their stay with ancillary products and services before their trip.

This way travellers have the best experience possible and the hotels can effortlessly boost their average spend per guest.

Top 3 Core Objectives: MEININGER wanted to expand the reach of their upselling efforts while being able to offer and set up personalised deals with ease.

Broaden reach: One of the reasons MEININGER chose to implement an automated upselling solution was to start reaching more people with upselling and cross-selling offers.
Highly personalised offers: The objective was to ensure a reliable stream of creative deals and ideas, adaptable for various locations to serve a diverse range of segmented upselling opportunities. Since all of their properties are unique, being able to offer different deals at each hotel was especially important.
Ease of use: The aim was to onboard a tool that is easy to use for both marketing, revenue and operational teams.

Innovators Mentioned

MEININGER Hotels

Oaky

Malin Widmarc-Nilsson

Vice President Commerce

MEININGER Hotels

"When we were looking at expanding and further establishing the MEININGER brand across Europe. We were also working on increasing our direct business and our ancillary sales. Using Oaky was the quickest way for us to increase our incremental revenue and delight our guests at the same time."

Malin Widmarc-Nilsson

Vice President Commerce

👍 Vice President Commerce Malin Widmarc-Nilsson said that With Oaky, MEININGER was able to quickly boost incremental revenue and enhance guest satisfaction while expanding their brand and direct business in Europe:

"When we were looking at expanding and further establishing the MEININGER brand across Europe. We were also working on increasing our direct business and our ancillary sales. Using Oaky was the quickest way for us to increase our incremental revenue and delight our guests at the same time."

⚖️ The selection process: During their research process, Malin Widmarc-Nilsson evaluated Oaky's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Oaky was the best fit solution:

Vice President Commerce Malin Widmarc-Nilsson said, about their decision: "What I like the most about Oaky is the exceptional ease of distributing upselling offers to our guests, regardless of the booking channel they choose. The seamless integration with our PMS and also the opportunity to integrate with Channel Manager or CRM makes it much easier to target all types of guests."

📈 The results: Once MEININGER decided to roll out Oaky at all properties, they worked closely with our customer success team to get Oaky up and running. With joined efforts, MEININGER was able to tailor distinct offers at each hotel, providing guests with unique experiences.

High conversion rates
Fast incremental sales
Ability to reach both direct and non-direct guests with a highly personalised upselling

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