Case Study

Casa Dorada and Paraty Tech: 24% More Direct Bookings and a 30.6% Increase in Revenue

Daniel Romero

Paraty Tech · 9月 02, 2025

Casa Dorada partnered with Paraty Tech to strengthen its direct channel. Within a year, direct bookings grew by 24% and revenue through the official website increased by 30.6%.

Why it matters: This success story shows the measurable impact of optimizing the direct channel: more bookings, higher ADR, and less reliance on intermediaries. The Casa Dorada example proves that a focused strategy can shift revenue mix and improve profitability in under 12 months.

Paraty Tech provides Casa Dorada with a customized booking engine, website design, and supporting tools like Rate Check, Rescue Seeker, and Experience Engine. Casa Dorada uses these solutions to manage direct reservations, upsell services such as DayPass and spa, and handle call overflow, allowing them to convert more demand directly and increase the share of their own channel.

Top 3 Core Objectives: Casa Dorada set out to strengthen its direct channel by increasing revenue, improving profitability, and reducing reliance on intermediaries.

Boost Direct Revenue: Increase the share of bookings through the official website, making the direct channel a primary source of income.
Enhance Profitability: Implement pricing strategies and tools that improve ADR while delivering more value per reservation.
Optimize Distribution Mix: Reduce dependence on third-party partners by capturing more demand directly and retaining greater control of the customer relationship.

"Our collaboration with Paraty Tech has significantly improved our numbers."

Noe Camacho

Revenue Director

👍 Revenue Director Noe Camacho said that The partnership with Paraty Tech delivered a clear, measurable improvement in Casa Dorada’s performance.:

"Our collaboration with Paraty Tech has significantly improved our numbers."

⚖️ The selection process: During their research process, Azucena Zatarain evaluated Paraty Tech's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Paraty Tech was the best fit solution:

Digital Marketing Manager Azucena Zatarain said, about their decision: "Paraty Tech stood out for their hospitality know-how and the personalized way they addressed our needs."

📈 The results: Casa Dorada’s direct channel grew significantly in both revenue and volume, surpassing commercial partners and demonstrating stronger profitability year over year.

Direct bookings increased by 24%, driving a 30.6% year-over-year revenue lift through the official website.
The share of room nights sold directly rose from 39.6% to 47.6%, overtaking commercial partners.
ADR grew by 12.5%, reflecting more effective pricing and higher willingness from guests to book direct.