How Lumina Suites Scaled to 115 Apartments With PriceLabs' Centralized Pricing

REVENUE MANAGEMENT

Lumina Suites, a boutique serviced-apartment brand in Melbourne's CBD, grew from a single apartment in 2023 to 115 units across four buildings under two brands - Lumina Suites and Lumina Stays.

Why it matters: Manual, Excel-based pricing was costing 2–3 hours every day, including weekends, and couldn't keep pace as the portfolio expanded across two separate RMS databases.

Discover how PriceLabs let Lumina centralize pricing for 115 apartments on a single dashboard while cutting hundreds of hours of manual work.

Top 3 Core Objectives: As Lumina scaled from one apartment to a four-building, two-brand portfolio, the team needed to replace manual spreadsheet pricing with a system built for speed, flexibility, and centralized control.

Eliminate manual pricing: Rates were updated by hand in Excel, requiring 2–3 hours daily, including weekends, especially during high-demand periods and last-minute events.
Move fast without long-term: Competing tools were too expensive or took months to implement; Lumina needed something live quickly, with no long-term contract.
Centralize a growing portfolio: Unify pricing across 115 apartments, 4 buildings, 2 brands, and 2 separate RMS databases in one place.

Innovators Mentioned

Lumina Suites

PriceLabs

Debraj Bandopadhyay

Associate Director

Lumina Suites

"With PriceLabs, I can manage 100+ listings on one screen and fine-tune my strategy by comparing against both hotel and Airbnb pricing. That’s a game changer."

Debraj Bandopadhyay

Associate Director

👍 Associate Director Debraj Bandopadhyay said that On managing a multi-brand, multi-building portfolio from one dashboard.:

"With PriceLabs, I can manage 100+ listings on one screen and fine-tune my strategy by comparing against both hotel and Airbnb pricing. That’s a game changer."

⚖️ The selection process: During their research process, Debraj Bandopadhyay evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Associate Director Debraj Bandopadhyay said, about their decision: "For any operator looking for a powerful yet flexible pricing tool, try PriceLabs. No contract means no risk – but once you see what it can do, you’ll stick with it. Just make sure you set it up properly and take full advantage of all its features."

📈 The results: PriceLabs gave Lumina one dashboard for pricing across its entire portfolio, freeing up hundreds of hours and adding real-time agility during demand spikes.

Centralized all 115 apartments, across both brands and two RMS databases, onto a single PriceLabs dashboard.
Saved hundreds of hours on manual pricing, replacing daily 2–3 hour spreadsheet sessions with automated daily rate adjustments.
Sharper competitive strategy using custom competitor sets that blend Airbnb and hotel data, plus weighted pricing for peak and off-peak seasons.