How Golden Collection Hotels Grew Revenue 30% Across the Independent Hotels It Manages

REVENUE MANAGEMENT

Golden Collection Hotels manages revenue for independent and boutique properties across Mexico, from Mexico City to Tulum to San Miguel de Allende. With every price set by hand, each revenue manager spent 30 to 35 hours a month per hotel, and still reacted too slowly in fast-moving markets.

Why it matters: Independent hotels can’t afford to lose rate during demand spikes, and they don’t have the staff to watch the market all day. Automating the routine work lets revenue teams spend their time on strategy.

Pricing work dropped from about 32 hours to under 5 hours per hotel each month.

Top 3 Core Objectives: Golden Collection Hotels wanted to price faster and more consistently across its portfolio without adding headcount.

Automate daily pricing: Replace manual competitor checks and rate updates with automated daily recommendations
React to demand faster: Capture the right rate during demand spikes and local events in fast-moving markets like Tulum and Mexico City.
Standardize pricing practices: Apply the same best practices across every hotel while keeping control to adjust for each property.

Innovators Mentioned

Golden Collection Hotels

RoomPriceGenie

Christopher Ramírez

CEO & Managing Director,

Golden Collection Hotels

"Instead of being price hunters, our revenue team has become commercial strategists. What used to take us 32 hours a month per hotel, we now do in under 5."

Christopher Ramírez

CEO & Managing Director,

👍 CEO & Managing Director, Christopher Ramírez said that On how the daily workflow changed for the revenue team::

"Instead of being price hunters, our revenue team has become commercial strategists. What used to take us 32 hours a month per hotel, we now do in under 5."

⚖️ The selection process: During their research process, Christopher Ramírez evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

CEO & Managing Director, Christopher Ramírez said, about their decision: "What won me over in the first demo was the ease of use, the focus on independent hotels, and an algorithm built on the same forward-looking method we already used at Golden Collection."

📈 The results: Across the portfolio, Golden Collection Hotels grew revenue and occupancy while giving its revenue team most of its time back.

Average revenue growth of 30% year over year, with some boutique hotels reaching up to 40%
Average occupancy up 12%, with more nights filled without sacrificing rate
About 32 hours saved per hotel each month, over 384 hours monthly across 12 hotels, redirected to strategy