Case Study

The Boathouse Apartments experienced at least 10% higher occupancy by using RoomPriceGenie.

Thomas Landen

RoomPriceGenie · 12月 17, 2023

With limited hospitality experience, the Lea and Ross Andrews struggled to confidently price their apartments. They often relied on reactive tactics like matching competitors' rates which proved ineffective. Setting prices far in advance for wholesalers was problematic, and they found it difficult to adapt pricing to changing market conditions.

Why it matters: Their manual approach was time-consuming for staff who fit it in when possible, leading to errors. They oscillated between over and underpricing as they tried to keep up with the market's fluctuations. The owners knew they needed a better solution to optimize pricing, increase ADR, and offer customers the best direct rates.

RoomPriceGenie helps independent hotel and appartment operators like Lea & Ross Andrews with easy to use revenue managment systems that drive results.

Top 3 Core Objectives: There were three key core values for Andrews determined when selecting a useful revenue management system, and they are as follows:

Integration into Daily Operations: Seamlessly integrating into the daily operations at The Boathouse Apartments, eliminating additional manual work and lowering risk of mistakes
Maximized ADR: Maximizing ADR during high demand and strategic discounting during slower periods. As avid learners, the owners are eager to further leverage the platform's capabilities to unlock their property's full revenue potential.
Competitive Advantage: The competitive edge to thrive, even as newcomers to the hospitality field.

"I trust that RoomPriceGenie is doing its thing, even when I am not watching, which is comforting."

Heather Gervasoni

Proprietors

👍 Proprietors Heather Gervasoni said that RoomPriceGenie brings peace of mind to independent hotelier and apartment rental owners and operators:

"I trust that RoomPriceGenie is doing its thing, even when I am not watching, which is comforting."

⚖️ The selection process: During their research process, Heather Gervasoni evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Proprietors Heather Gervasoni said, about their decision: "Since implementing RoomPriceGenie's automated dynamic pricing, The Boathouse Apartments has seen their ADR steadily rise, already surpassing competitors by 10% or more. Occupancy has also jumped compared to last year."

📈 The results: Since implementing RoomPriceGenie's automated dynamic pricing, The Boathouse Apartments has experienced:

The Boathouse Apartments has seen their ADR steadily rise, already surpassing competitors by 10% or more
Occupancy has also jumped compared to last year.
They operated their business without extensive monitoring. Instead, relied on the system to run their operations.